A study in eighteenth-century advertising methods: the Anodyne Necklace
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Lewiston u.a.
Mellen
1992
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 464 S. Ill. |
| ISBN: | 0773491775 |
Internformat
MARC
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| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising copy |z Great Britain |x History |y 18th century | |
| 650 | 4 | |a Advertising |x Psychological aspects |x Case studies | |
| 650 | 4 | |a Deceptive advertising |z Great Britain |x History |y 18th century | |
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Datensatz im Suchindex
| _version_ | 1804122101591834624 |
|---|---|
| adam_text | Table of Contents
List of Illustrations ix
Foreword xi
Preface xiii
Acknowledgment xv
Introduction 1
Chapter One: The Anodyne Necklace 9
Earlier Necklaces: Choke and Mrs Garway 38
Anodyne Necklace Rules 52
MrBurchell «9
Attacks on the Anodyne Necklace and Advertising Continuities 91
Chapter Two: The Venereal Trade 129
Pamphlets Associated with the Anodyne Necklace 129
Chapter Three: The Venereal Trade and Its Expansion 183
Hogarth and Tanner 196
Gout 200
Chapter Four: Literature in the Marketplace 229
The Travels of a Shilling 229
A Dissertation upon Noses 234
An Enquiry into the Question where the Birds of Passage Reside 240
Warm Drink 252
Shorthand and the Anodyne Necklace 255
A New Way of Breeding Canary Birds 270
Chapter Five: Exploiting the Contemporary 281
Almanacks 281
Eclipses 316
The Wild Boy 321
The Plague 333
The Englishman s Two Wishes 346
Tobacco, Tea, Coffee, Chocolate and Drams 349
Chapter Six: Printing the Pamphlets 371
Chapter Seven: Undiscovered Pamphlets 391
Short Life Pamphlets 405
Extended Advertisements 409
Chapter Eight: Products Associated with the Anodyne Necklace 419
Occasional Medicines and Medical Aids 440
Conclusion 445
Bibliography 447
Index 457
List of Illustrations
Dr. Paul Chamberlen ii
The Harlot s Progress: Plate V 228
|
| any_adam_object | 1 |
| author | Doherty, Francis C. |
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| dewey-full | 659.10941 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10941 |
| dewey-search | 659.10941 |
| dewey-sort | 3659.10941 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| era | Geschichte 1700-1800 Geschichte 1700-1800 gnd |
| era_facet | Geschichte 1700-1800 |
| format | Book |
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| spelling | Doherty, Francis C. Verfasser aut A study in eighteenth-century advertising methods the Anodyne Necklace Frnacis Doherty Lewiston u.a. Mellen 1992 XIV, 464 S. Ill. txt rdacontent n rdamedia nc rdacarrier Geschichte 1700-1800 Geschichte 1700-1800 gnd rswk-swf Geschichte Psychologie Advertising copy Great Britain History 18th century Advertising Psychological aspects Case studies Deceptive advertising Great Britain History 18th century Quelle (DE-588)4135952-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Großbritannien Großbritannien (DE-588)4022153-2 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Zahnhalsband gnd rswk-swf Großbritannien (DE-588)4022153-2 g Werbung (DE-588)4065541-6 s Zahnhalsband f Geschichte 1700-1800 z Quelle (DE-588)4135952-5 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005081563&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Doherty, Francis C. A study in eighteenth-century advertising methods the Anodyne Necklace Geschichte Psychologie Advertising copy Great Britain History 18th century Advertising Psychological aspects Case studies Deceptive advertising Great Britain History 18th century Quelle (DE-588)4135952-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4135952-5 (DE-588)4065541-6 (DE-588)4022153-2 (DE-588)4522595-3 |
| title | A study in eighteenth-century advertising methods the Anodyne Necklace |
| title_auth | A study in eighteenth-century advertising methods the Anodyne Necklace |
| title_exact_search | A study in eighteenth-century advertising methods the Anodyne Necklace |
| title_full | A study in eighteenth-century advertising methods the Anodyne Necklace Frnacis Doherty |
| title_fullStr | A study in eighteenth-century advertising methods the Anodyne Necklace Frnacis Doherty |
| title_full_unstemmed | A study in eighteenth-century advertising methods the Anodyne Necklace Frnacis Doherty |
| title_short | A study in eighteenth-century advertising methods |
| title_sort | a study in eighteenth century advertising methods the anodyne necklace |
| title_sub | the Anodyne Necklace |
| topic | Geschichte Psychologie Advertising copy Great Britain History 18th century Advertising Psychological aspects Case studies Deceptive advertising Great Britain History 18th century Quelle (DE-588)4135952-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Geschichte Psychologie Advertising copy Great Britain History 18th century Advertising Psychological aspects Case studies Deceptive advertising Great Britain History 18th century Quelle Werbung Großbritannien Fallstudiensammlung Zahnhalsband |
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