Broadcast copywriting as process: a pract. approach to copywriting for radio and television
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York u.a.
Longman
1984
|
| Subjects: | |
| Physical Description: | X, 139 S. Ill. |
| ISBN: | 0582284562 |
Staff View
MARC
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Record in the Search Index
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|---|---|
| any_adam_object | |
| author | Weaver, J. C. |
| author_facet | Weaver, J. C. |
| author_role | aut |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-search | 659.14 |
| dewey-sort | 3659.14 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Allgemeines Anglistik / Amerikanistik Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV007717833 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:08:16Z |
| institution | BVB |
| isbn | 0582284562 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005070955 |
| oclc_num | 10021857 |
| open_access_boolean | |
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| owner_facet | DE-355 DE-BY-UBR DE-824 |
| physical | X, 139 S. Ill. |
| publishDate | 1984 |
| publishDateSearch | 1984 |
| publishDateSort | 1984 |
| publisher | Longman |
| record_format | marc |
| spelling | Weaver, J. C. Verfasser aut Broadcast copywriting as process a pract. approach to copywriting for radio and television New York u.a. Longman 1984 X, 139 S. Ill. txt rdacontent n rdamedia nc rdacarrier Publicité - Rédaction Publicité radiodiffusée Advertising copy Broadcast advertising |
| spellingShingle | Weaver, J. C. Broadcast copywriting as process a pract. approach to copywriting for radio and television Publicité - Rédaction Publicité radiodiffusée Advertising copy Broadcast advertising |
| title | Broadcast copywriting as process a pract. approach to copywriting for radio and television |
| title_auth | Broadcast copywriting as process a pract. approach to copywriting for radio and television |
| title_exact_search | Broadcast copywriting as process a pract. approach to copywriting for radio and television |
| title_full | Broadcast copywriting as process a pract. approach to copywriting for radio and television |
| title_fullStr | Broadcast copywriting as process a pract. approach to copywriting for radio and television |
| title_full_unstemmed | Broadcast copywriting as process a pract. approach to copywriting for radio and television |
| title_short | Broadcast copywriting as process |
| title_sort | broadcast copywriting as process a pract approach to copywriting for radio and television |
| title_sub | a pract. approach to copywriting for radio and television |
| topic | Publicité - Rédaction Publicité radiodiffusée Advertising copy Broadcast advertising |
| topic_facet | Publicité - Rédaction Publicité radiodiffusée Advertising copy Broadcast advertising |
| work_keys_str_mv | AT weaverjc broadcastcopywritingasprocessapractapproachtocopywritingforradioandtelevision |