An investigation into the applicability of the concept of schema in marketing: the existence of "country of origin" schema for representing knowledge of automobiles
Gespeichert in:
1. Verfasser: | |
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Format: | Buch |
Sprache: | English |
Veröffentlicht: |
1988
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Schlagworte: | |
Beschreibung: | Memphis, Univ., Diss. - Kopie, erschienen im Verl. Univ. Microfilms Intern., Ann Arbor, Mich. |
Beschreibung: | XVI, 226 S. |
Internformat
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500 | |a Memphis, Univ., Diss. - Kopie, erschienen im Verl. Univ. Microfilms Intern., Ann Arbor, Mich. | ||
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650 | 4 | |a Marketing research | |
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Datensatz im Suchindex
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any_adam_object | |
author | Kochunny, Chandra M. |
author_facet | Kochunny, Chandra M. |
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discipline | Wirtschaftswissenschaften |
format | Book |
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institution | BVB |
language | English |
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physical | XVI, 226 S. |
publishDate | 1988 |
publishDateSearch | 1988 |
publishDateSort | 1988 |
record_format | marc |
spelling | Kochunny, Chandra M. Verfasser aut An investigation into the applicability of the concept of schema in marketing the existence of "country of origin" schema for representing knowledge of automobiles Chandra Mohan Kochunny 1988 XVI, 226 S. txt rdacontent n rdamedia nc rdacarrier Memphis, Univ., Diss. - Kopie, erschienen im Verl. Univ. Microfilms Intern., Ann Arbor, Mich. Automobiles Marketing Marketing research Herkunftsland (DE-588)4159599-3 gnd rswk-swf Produktbewertung (DE-588)4207537-3 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Herkunftsland (DE-588)4159599-3 s Produktbewertung (DE-588)4207537-3 s DE-604 |
spellingShingle | Kochunny, Chandra M. An investigation into the applicability of the concept of schema in marketing the existence of "country of origin" schema for representing knowledge of automobiles Automobiles Marketing Marketing research Herkunftsland (DE-588)4159599-3 gnd Produktbewertung (DE-588)4207537-3 gnd |
subject_GND | (DE-588)4159599-3 (DE-588)4207537-3 (DE-588)4113937-9 |
title | An investigation into the applicability of the concept of schema in marketing the existence of "country of origin" schema for representing knowledge of automobiles |
title_auth | An investigation into the applicability of the concept of schema in marketing the existence of "country of origin" schema for representing knowledge of automobiles |
title_exact_search | An investigation into the applicability of the concept of schema in marketing the existence of "country of origin" schema for representing knowledge of automobiles |
title_full | An investigation into the applicability of the concept of schema in marketing the existence of "country of origin" schema for representing knowledge of automobiles Chandra Mohan Kochunny |
title_fullStr | An investigation into the applicability of the concept of schema in marketing the existence of "country of origin" schema for representing knowledge of automobiles Chandra Mohan Kochunny |
title_full_unstemmed | An investigation into the applicability of the concept of schema in marketing the existence of "country of origin" schema for representing knowledge of automobiles Chandra Mohan Kochunny |
title_short | An investigation into the applicability of the concept of schema in marketing |
title_sort | an investigation into the applicability of the concept of schema in marketing the existence of country of origin schema for representing knowledge of automobiles |
title_sub | the existence of "country of origin" schema for representing knowledge of automobiles |
topic | Automobiles Marketing Marketing research Herkunftsland (DE-588)4159599-3 gnd Produktbewertung (DE-588)4207537-3 gnd |
topic_facet | Automobiles Marketing Marketing research Herkunftsland Produktbewertung Hochschulschrift |
work_keys_str_mv | AT kochunnychandram aninvestigationintotheapplicabilityoftheconceptofschemainmarketingtheexistenceofcountryoforiginschemaforrepresentingknowledgeofautomobiles |