Mode-Marketing: Markenimage u. Markentransfer
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
1986
|
| Schlagworte: | |
| Beschreibung: | Augsburg, Univ., Dipl.-Arbeit |
| Beschreibung: | 59, LX S. Ill., graph. Darst. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV007674935 | ||
| 003 | DE-604 | ||
| 005 | 20161007 | ||
| 007 | t | ||
| 008 | 930421s1986 ad|| m||| 00||| ger d | ||
| 035 | |a (OCoLC)633552246 | ||
| 035 | |a (DE-599)BVBBV007674935 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-355 | ||
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Schäffer, Beate |e Verfasser |0 (DE-588)1070320099 |4 aut | |
| 245 | 1 | 0 | |a Mode-Marketing |b Markenimage u. Markentransfer |
| 264 | 1 | |c 1986 | |
| 300 | |a 59, LX S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Augsburg, Univ., Dipl.-Arbeit | ||
| 650 | 0 | 7 | |a Markenimage |0 (DE-588)4136439-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mode |0 (DE-588)4039792-0 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4113937-9 |a Hochschulschrift |2 gnd-content | |
| 689 | 0 | 0 | |a Mode |0 (DE-588)4039792-0 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Markenimage |0 (DE-588)4136439-9 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-005034422 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804122031194636288 |
|---|---|
| any_adam_object | |
| author | Schäffer, Beate |
| author_GND | (DE-588)1070320099 |
| author_facet | Schäffer, Beate |
| author_role | aut |
| author_sort | Schäffer, Beate |
| author_variant | b s bs |
| building | Verbundindex |
| bvnumber | BV007674935 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)633552246 (DE-599)BVBBV007674935 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01247nam a2200373 c 4500</leader><controlfield tag="001">BV007674935</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20161007 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930421s1986 ad|| m||| 00||| ger d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)633552246</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV007674935</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Schäffer, Beate</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)1070320099</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Mode-Marketing</subfield><subfield code="b">Markenimage u. Markentransfer</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="c">1986</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">59, LX S.</subfield><subfield code="b">Ill., graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Augsburg, Univ., Dipl.-Arbeit</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mode</subfield><subfield code="0">(DE-588)4039792-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="655" ind1=" " ind2="7"><subfield code="0">(DE-588)4113937-9</subfield><subfield code="a">Hochschulschrift</subfield><subfield code="2">gnd-content</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Mode</subfield><subfield code="0">(DE-588)4039792-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Markenimage</subfield><subfield code="0">(DE-588)4136439-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-005034422</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| genre | (DE-588)4113937-9 Hochschulschrift gnd-content |
| genre_facet | Hochschulschrift |
| id | DE-604.BV007674935 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:07:24Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005034422 |
| oclc_num | 633552246 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 59, LX S. Ill., graph. Darst. |
| publishDate | 1986 |
| publishDateSearch | 1986 |
| publishDateSort | 1986 |
| record_format | marc |
| spelling | Schäffer, Beate Verfasser (DE-588)1070320099 aut Mode-Marketing Markenimage u. Markentransfer 1986 59, LX S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Augsburg, Univ., Dipl.-Arbeit Markenimage (DE-588)4136439-9 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Mode (DE-588)4039792-0 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Mode (DE-588)4039792-0 s Marketing (DE-588)4037589-4 s Markenimage (DE-588)4136439-9 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Schäffer, Beate Mode-Marketing Markenimage u. Markentransfer Markenimage (DE-588)4136439-9 gnd Marketing (DE-588)4037589-4 gnd Mode (DE-588)4039792-0 gnd |
| subject_GND | (DE-588)4136439-9 (DE-588)4037589-4 (DE-588)4039792-0 (DE-588)4113937-9 |
| title | Mode-Marketing Markenimage u. Markentransfer |
| title_auth | Mode-Marketing Markenimage u. Markentransfer |
| title_exact_search | Mode-Marketing Markenimage u. Markentransfer |
| title_full | Mode-Marketing Markenimage u. Markentransfer |
| title_fullStr | Mode-Marketing Markenimage u. Markentransfer |
| title_full_unstemmed | Mode-Marketing Markenimage u. Markentransfer |
| title_short | Mode-Marketing |
| title_sort | mode marketing markenimage u markentransfer |
| title_sub | Markenimage u. Markentransfer |
| topic | Markenimage (DE-588)4136439-9 gnd Marketing (DE-588)4037589-4 gnd Mode (DE-588)4039792-0 gnd |
| topic_facet | Markenimage Marketing Mode Hochschulschrift |
| work_keys_str_mv | AT schafferbeate modemarketingmarkenimageumarkentransfer |