The spot: the rise of political advertising on television
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass. u.a.
MIT Pr.
1992
|
| Ausgabe: | 3. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIV, 418 S. Ill. |
| ISBN: | 0262041308 |
Internformat
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| 245 | 1 | 0 | |a The spot |b the rise of political advertising on television |c Edwin Diamond and Stephen Bates |
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Datensatz im Suchindex
| _version_ | 1804122016905691136 |
|---|---|
| adam_text | CONTENTS
Introduction ix
PART I
The New Media Age
CHAPTER 1
Morning Again . . . and the Morning After 3
PART II
1952 1992
CHAPTER 2
The Radio Age and the Birth of Spots 35
CHAPTER 3
Ike, BBD O, USP, and TV 44
CHAPTER 4
Checkers 64
CHAPTER 5
The Rise of Living Room Politics 74
CHAPTER 6
Kennedy, Kennedy, Ken ne dy 90
Contents v
CHAPTER 7
The New Advertising: Soft Sell Arrives 109
CHAPTER 8
Daisy and the Dirty Pictures in the Public Mind 117
CHAPTER 9
High Tech Politics 142
CHAPTER 10
The New Nixon and the Old Humphrey 147
CHAPTER 11
Tanya Talks, Watergate Walks 177
CHAPTER 12
Bright Songs and Blue Jeans: The Life Style Campaign 211
CHAPTER 13
From the Soviet Threat to the Horton Threat 245
PART III
Styles
CHAPTER 14
The Man on the White Horse, and Other Tales of Media
Techniques 289
PART IV
Effects
CHAPTER 15
It Was the Truck: Judging the Effects of Polispots 345
CHAPTER 16
The Trouble with Spots 368
Source Notes 399
Index 409
|
| any_adam_object | 1 |
| author | Diamond, Edwin Bates, Stephen 1958- |
| author_GND | (DE-588)170598349 |
| author_facet | Diamond, Edwin Bates, Stephen 1958- |
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| callnumber-first | J - Political Science |
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| dewey-full | 659.1/9320973 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
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| dewey-sort | 3659.1 79320973 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Politologie Wirtschaftswissenschaften |
| edition | 3. ed. |
| era | Geschichte 1952-1992 gnd |
| era_facet | Geschichte 1952-1992 |
| format | Book |
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| indexdate | 2024-07-09T17:07:11Z |
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| spelling | Diamond, Edwin Verfasser aut The spot the rise of political advertising on television Edwin Diamond and Stephen Bates 3. ed. Cambridge, Mass. u.a. MIT Pr. 1992 XIV, 418 S. Ill. txt rdacontent n rdamedia nc rdacarrier Geschichte 1952-1992 gnd rswk-swf Publicité politique - États-Unis Publicité politique - États-Unis ram Publicité télévisée - États-Unis Publicité télévisée - États-Unis ram Reclamefilms gtt Televisie gtt Verkiezingscampagnes gtt Advertising, Political United States Television advertising United States Fernsehen (DE-588)4016825-6 gnd rswk-swf Fernsehsendung (DE-588)4016842-6 gnd rswk-swf Wahl (DE-588)4064286-0 gnd rswk-swf Politik (DE-588)4046514-7 gnd rswk-swf Geschichte (DE-588)4020517-4 gnd rswk-swf Werbespot (DE-588)4197734-8 gnd rswk-swf Werbesendung (DE-588)4189638-5 gnd rswk-swf USA USA (DE-588)4078704-7 gnd rswk-swf USA (DE-588)4078704-7 g Werbesendung (DE-588)4189638-5 s Fernsehsendung (DE-588)4016842-6 s Politik (DE-588)4046514-7 s Geschichte (DE-588)4020517-4 s DE-604 Wahl (DE-588)4064286-0 s Fernsehen (DE-588)4016825-6 s Werbespot (DE-588)4197734-8 s Geschichte 1952-1992 z Bates, Stephen 1958- Verfasser (DE-588)170598349 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005024799&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Diamond, Edwin Bates, Stephen 1958- The spot the rise of political advertising on television Publicité politique - États-Unis Publicité politique - États-Unis ram Publicité télévisée - États-Unis Publicité télévisée - États-Unis ram Reclamefilms gtt Televisie gtt Verkiezingscampagnes gtt Advertising, Political United States Television advertising United States Fernsehen (DE-588)4016825-6 gnd Fernsehsendung (DE-588)4016842-6 gnd Wahl (DE-588)4064286-0 gnd Politik (DE-588)4046514-7 gnd Geschichte (DE-588)4020517-4 gnd Werbespot (DE-588)4197734-8 gnd Werbesendung (DE-588)4189638-5 gnd |
| subject_GND | (DE-588)4016825-6 (DE-588)4016842-6 (DE-588)4064286-0 (DE-588)4046514-7 (DE-588)4020517-4 (DE-588)4197734-8 (DE-588)4189638-5 (DE-588)4078704-7 |
| title | The spot the rise of political advertising on television |
| title_auth | The spot the rise of political advertising on television |
| title_exact_search | The spot the rise of political advertising on television |
| title_full | The spot the rise of political advertising on television Edwin Diamond and Stephen Bates |
| title_fullStr | The spot the rise of political advertising on television Edwin Diamond and Stephen Bates |
| title_full_unstemmed | The spot the rise of political advertising on television Edwin Diamond and Stephen Bates |
| title_short | The spot |
| title_sort | the spot the rise of political advertising on television |
| title_sub | the rise of political advertising on television |
| topic | Publicité politique - États-Unis Publicité politique - États-Unis ram Publicité télévisée - États-Unis Publicité télévisée - États-Unis ram Reclamefilms gtt Televisie gtt Verkiezingscampagnes gtt Advertising, Political United States Television advertising United States Fernsehen (DE-588)4016825-6 gnd Fernsehsendung (DE-588)4016842-6 gnd Wahl (DE-588)4064286-0 gnd Politik (DE-588)4046514-7 gnd Geschichte (DE-588)4020517-4 gnd Werbespot (DE-588)4197734-8 gnd Werbesendung (DE-588)4189638-5 gnd |
| topic_facet | Publicité politique - États-Unis Publicité télévisée - États-Unis Reclamefilms Televisie Verkiezingscampagnes Advertising, Political United States Television advertising United States Fernsehen Fernsehsendung Wahl Politik Geschichte Werbespot Werbesendung USA |
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