Below-the-line and sponsoring: the use of promotion and sponsorship in the marketing mix ; Milan (Italy) 6. - 8. November 1985
Gespeichert in:
| Körperschaften: | , |
|---|---|
| Format: | Tagungsbericht Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Amsterdam
1985
|
| Schlagworte: | |
| Beschreibung: | 270 S. graph. Darst. |
| ISBN: | 9283111079 |
Internformat
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Datensatz im Suchindex
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| author_corporate | Seminar on Below-the-Line and Sponsoring Mailand European Society for Opinion and Marketing Research |
| author_corporate_role | aut aut |
| author_facet | Seminar on Below-the-Line and Sponsoring Mailand European Society for Opinion and Marketing Research |
| author_sort | Seminar on Below-the-Line and Sponsoring Mailand |
| building | Verbundindex |
| bvnumber | BV007655448 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)633075028 (DE-599)BVBBV007655448 |
| discipline | Wirtschaftswissenschaften |
| format | Conference Proceeding Book |
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| genre | (DE-588)1071861417 Konferenzschrift 1985 Mailand gnd-content |
| genre_facet | Konferenzschrift 1985 Mailand |
| id | DE-604.BV007655448 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:07:01Z |
| institution | BVB |
| institution_GND | (DE-588)406246-2 (DE-588)1256-7 |
| isbn | 9283111079 |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-005018030 |
| oclc_num | 633075028 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 270 S. graph. Darst. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| record_format | marc |
| spelling | Seminar on Below-the-Line and Sponsoring 1985 Mailand Verfasser (DE-588)406246-2 aut Below-the-line and sponsoring the use of promotion and sponsorship in the marketing mix ; Milan (Italy) 6. - 8. November 1985 Amsterdam 1985 270 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Sponsoring (DE-588)4207431-9 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1985 Mailand gnd-content Sponsoring (DE-588)4207431-9 s DE-604 European Society for Opinion and Marketing Research Verfasser (DE-588)1256-7 aut |
| spellingShingle | Below-the-line and sponsoring the use of promotion and sponsorship in the marketing mix ; Milan (Italy) 6. - 8. November 1985 Sponsoring (DE-588)4207431-9 gnd |
| subject_GND | (DE-588)4207431-9 (DE-588)1071861417 |
| title | Below-the-line and sponsoring the use of promotion and sponsorship in the marketing mix ; Milan (Italy) 6. - 8. November 1985 |
| title_auth | Below-the-line and sponsoring the use of promotion and sponsorship in the marketing mix ; Milan (Italy) 6. - 8. November 1985 |
| title_exact_search | Below-the-line and sponsoring the use of promotion and sponsorship in the marketing mix ; Milan (Italy) 6. - 8. November 1985 |
| title_full | Below-the-line and sponsoring the use of promotion and sponsorship in the marketing mix ; Milan (Italy) 6. - 8. November 1985 |
| title_fullStr | Below-the-line and sponsoring the use of promotion and sponsorship in the marketing mix ; Milan (Italy) 6. - 8. November 1985 |
| title_full_unstemmed | Below-the-line and sponsoring the use of promotion and sponsorship in the marketing mix ; Milan (Italy) 6. - 8. November 1985 |
| title_short | Below-the-line and sponsoring |
| title_sort | below the line and sponsoring the use of promotion and sponsorship in the marketing mix milan italy 6 8 november 1985 |
| title_sub | the use of promotion and sponsorship in the marketing mix ; Milan (Italy) 6. - 8. November 1985 |
| topic | Sponsoring (DE-588)4207431-9 gnd |
| topic_facet | Sponsoring Konferenzschrift 1985 Mailand |
| work_keys_str_mv | AT seminaronbelowthelineandsponsoringmailand belowthelineandsponsoringtheuseofpromotionandsponsorshipinthemarketingmixmilanitaly68november1985 AT europeansocietyforopinionandmarketingresearch belowthelineandsponsoringtheuseofpromotionandsponsorshipinthemarketingmixmilanitaly68november1985 |