APA-Zitierstil (7. Ausg.)

(1985). Marketing communications - theory and research: [proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17 - 20, 1985, Phoenix, Ariz.].

Chicago-Zitierstil (17. Ausg.)

Marketing Communications - Theory and Research: [proceedings of the AMA's 1985 Winter Marketing Educators' Conference, Held Feb. 17 - 20, 1985, Phoenix, Ariz.]. Chicago, Ill, 1985.

MLA-Zitierstil (9. Ausg.)

Marketing Communications - Theory and Research: [proceedings of the AMA's 1985 Winter Marketing Educators' Conference, Held Feb. 17 - 20, 1985, Phoenix, Ariz.]. 1985.