Marketing communications - theory and research: [proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17 - 20, 1985, Phoenix, Ariz.]
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Chicago, Ill.
1985
|
| Schriftenreihe: | AMA proceedings series
|
| Schlagworte: | |
| Beschreibung: | XIV, 220 S. graph. Darst. |
| ISBN: | 0877571775 |
Internformat
MARC
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Datensatz im Suchindex
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| genre_facet | Konferenzschrift 1985 Phoenix Ariz. |
| id | DE-604.BV007633753 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:06:12Z |
| institution | BVB |
| isbn | 0877571775 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004998168 |
| oclc_num | 11841237 |
| open_access_boolean | |
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| physical | XIV, 220 S. graph. Darst. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| record_format | marc |
| series2 | AMA proceedings series |
| spelling | Marketing communications - theory and research [proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17 - 20, 1985, Phoenix, Ariz.] eds.: Michael J. Houston ; Richard J. Lutz Chicago, Ill. 1985 XIV, 220 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier AMA proceedings series Communication en marketing - Congrès Communication in marketing Congresses Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf (DE-588)1071861417 Konferenzschrift 1985 Phoenix Ariz. gnd-content Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 Werbung (DE-588)4065541-6 s Houston, Michael J. Sonstige oth Lutz, Richard J. Sonstige oth |
| spellingShingle | Marketing communications - theory and research [proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17 - 20, 1985, Phoenix, Ariz.] Communication en marketing - Congrès Communication in marketing Congresses Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4037589-4 (DE-588)4031883-7 (DE-588)1071861417 |
| title | Marketing communications - theory and research [proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17 - 20, 1985, Phoenix, Ariz.] |
| title_auth | Marketing communications - theory and research [proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17 - 20, 1985, Phoenix, Ariz.] |
| title_exact_search | Marketing communications - theory and research [proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17 - 20, 1985, Phoenix, Ariz.] |
| title_full | Marketing communications - theory and research [proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17 - 20, 1985, Phoenix, Ariz.] eds.: Michael J. Houston ; Richard J. Lutz |
| title_fullStr | Marketing communications - theory and research [proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17 - 20, 1985, Phoenix, Ariz.] eds.: Michael J. Houston ; Richard J. Lutz |
| title_full_unstemmed | Marketing communications - theory and research [proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17 - 20, 1985, Phoenix, Ariz.] eds.: Michael J. Houston ; Richard J. Lutz |
| title_short | Marketing communications - theory and research |
| title_sort | marketing communications theory and research proceedings of the ama s 1985 winter marketing educators conference held feb 17 20 1985 phoenix ariz |
| title_sub | [proceedings of the AMA's 1985 Winter Marketing Educators' Conference, held Feb. 17 - 20, 1985, Phoenix, Ariz.] |
| topic | Communication en marketing - Congrès Communication in marketing Congresses Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd Kommunikation (DE-588)4031883-7 gnd |
| topic_facet | Communication en marketing - Congrès Communication in marketing Congresses Werbung Marketing Kommunikation Konferenzschrift 1985 Phoenix Ariz. |
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