APA-Zitierstil (7. Ausg.)

Bultez, A. V., & Naert, P. A. (1977). Does lag structure really matter in optimizing advertising spending?

Chicago-Zitierstil (17. Ausg.)

Bultez, Alain V., und Philippe A. Naert. Does Lag Structure Really Matter in Optimizing Advertising Spending? Brussels, 1977.

MLA-Zitierstil (9. Ausg.)

Bultez, Alain V., und Philippe A. Naert. Does Lag Structure Really Matter in Optimizing Advertising Spending? 1977.