Does lag structure really matter in optimizing advertising spending?:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Brussels
1977
|
| Schriftenreihe: | European Institute for Advanced Studies in Management <Bruxelles>: Working paper.
1977,13. |
| Beschreibung: | 37 S. graph. Darst. |
Internformat
MARC
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Datensatz im Suchindex
| _version_ | 1804121850133872640 |
|---|---|
| any_adam_object | |
| author | Bultez, Alain V. Naert, Philippe A. |
| author_facet | Bultez, Alain V. Naert, Philippe A. |
| author_role | aut aut |
| author_sort | Bultez, Alain V. |
| author_variant | a v b av avb p a n pa pan |
| building | Verbundindex |
| bvnumber | BV007551136 |
| classification_rvk | QB 910 |
| ctrlnum | (OCoLC)633191197 (DE-599)BVBBV007551136 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV007551136 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T17:04:32Z |
| institution | BVB |
| language | Undetermined |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004922786 |
| oclc_num | 633191197 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR |
| owner_facet | DE-355 DE-BY-UBR |
| physical | 37 S. graph. Darst. |
| publishDate | 1977 |
| publishDateSearch | 1977 |
| publishDateSort | 1977 |
| record_format | marc |
| series | European Institute for Advanced Studies in Management <Bruxelles>: Working paper. |
| series2 | European Institute for Advanced Studies in Management <Bruxelles>: Working paper. |
| spelling | Bultez, Alain V. Verfasser aut Does lag structure really matter in optimizing advertising spending? Alain V. Bultez ; Philippe A. Naert* Brussels 1977 37 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier European Institute for Advanced Studies in Management <Bruxelles>: Working paper. 1977,13. Naert, Philippe A. Verfasser aut European Institute for Advanced Studies in Management <Bruxelles>: Working paper. 1977,13. (DE-604)BV001901794 1977,13 |
| spellingShingle | Bultez, Alain V. Naert, Philippe A. Does lag structure really matter in optimizing advertising spending? European Institute for Advanced Studies in Management <Bruxelles>: Working paper. |
| title | Does lag structure really matter in optimizing advertising spending? |
| title_auth | Does lag structure really matter in optimizing advertising spending? |
| title_exact_search | Does lag structure really matter in optimizing advertising spending? |
| title_full | Does lag structure really matter in optimizing advertising spending? Alain V. Bultez ; Philippe A. Naert* |
| title_fullStr | Does lag structure really matter in optimizing advertising spending? Alain V. Bultez ; Philippe A. Naert* |
| title_full_unstemmed | Does lag structure really matter in optimizing advertising spending? Alain V. Bultez ; Philippe A. Naert* |
| title_short | Does lag structure really matter in optimizing advertising spending? |
| title_sort | does lag structure really matter in optimizing advertising spending |
| volume_link | (DE-604)BV001901794 |
| work_keys_str_mv | AT bultezalainv doeslagstructurereallymatterinoptimizingadvertisingspending AT naertphilippea doeslagstructurereallymatterinoptimizingadvertisingspending |