Macro marketing:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
New York
Wiley
1978
|
Ausgabe: | 2. ed. |
Schriftenreihe: | Wiley Hamilton series in marketing.
|
Schlagworte: | |
Beschreibung: | XII, 201 S. |
ISBN: | 0471026999 |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV007455546 | ||
003 | DE-604 | ||
005 | 00000000000000.0 | ||
007 | t | ||
008 | 930421s1978 |||| 00||| eng d | ||
020 | |a 0471026999 |9 0-471-02699-9 | ||
035 | |a (OCoLC)3542733 | ||
035 | |a (DE-599)BVBBV007455546 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a eng | |
049 | |a DE-355 | ||
050 | 0 | |a HF5415 | |
082 | 0 | |a 380.1 | |
082 | 0 | |a 658.8 |2 18 | |
084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
100 | 1 | |a Moyer, Reed |e Verfasser |4 aut | |
245 | 1 | 0 | |a Macro marketing |c Reed Moyer ; Michael D. Hutt* |
250 | |a 2. ed. | ||
264 | 1 | |a New York |b Wiley |c 1978 | |
300 | |a XII, 201 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
490 | 0 | |a Wiley Hamilton series in marketing. | |
650 | 4 | |a Marketing | |
650 | 4 | |a Marketing | |
650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
689 | 0 | |5 DE-604 | |
700 | 1 | |a Hutt, Michael D. |e Verfasser |4 aut | |
999 | |a oai:aleph.bib-bvb.de:BVB01-004838153 |
Datensatz im Suchindex
_version_ | 1804121729377763328 |
---|---|
any_adam_object | |
author | Moyer, Reed Hutt, Michael D. |
author_facet | Moyer, Reed Hutt, Michael D. |
author_role | aut aut |
author_sort | Moyer, Reed |
author_variant | r m rm m d h md mdh |
building | Verbundindex |
bvnumber | BV007455546 |
callnumber-first | H - Social Science |
callnumber-label | HF5415 |
callnumber-raw | HF5415 |
callnumber-search | HF5415 |
callnumber-sort | HF 45415 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 600 |
ctrlnum | (OCoLC)3542733 (DE-599)BVBBV007455546 |
dewey-full | 380.1 658.8 |
dewey-hundreds | 300 - Social sciences 600 - Technology (Applied sciences) |
dewey-ones | 380 - Commerce, communications, transportation 658 - General management |
dewey-raw | 380.1 658.8 |
dewey-search | 380.1 658.8 |
dewey-sort | 3380.1 |
dewey-tens | 380 - Commerce, communications, transportation 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
edition | 2. ed. |
format | Book |
fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01096nam a2200397 c 4500</leader><controlfield tag="001">BV007455546</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">00000000000000.0</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930421s1978 |||| 00||| eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0471026999</subfield><subfield code="9">0-471-02699-9</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)3542733</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV007455546</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5415</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">380.1</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">18</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 600</subfield><subfield code="0">(DE-625)141905:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Moyer, Reed</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Macro marketing</subfield><subfield code="c">Reed Moyer ; Michael D. Hutt*</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">2. ed.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York</subfield><subfield code="b">Wiley</subfield><subfield code="c">1978</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XII, 201 S.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Wiley Hamilton series in marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Marketing</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Hutt, Michael D.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-004838153</subfield></datafield></record></collection> |
id | DE-604.BV007455546 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T17:02:36Z |
institution | BVB |
isbn | 0471026999 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004838153 |
oclc_num | 3542733 |
open_access_boolean | |
owner | DE-355 DE-BY-UBR |
owner_facet | DE-355 DE-BY-UBR |
physical | XII, 201 S. |
publishDate | 1978 |
publishDateSearch | 1978 |
publishDateSort | 1978 |
publisher | Wiley |
record_format | marc |
series2 | Wiley Hamilton series in marketing. |
spelling | Moyer, Reed Verfasser aut Macro marketing Reed Moyer ; Michael D. Hutt* 2. ed. New York Wiley 1978 XII, 201 S. txt rdacontent n rdamedia nc rdacarrier Wiley Hamilton series in marketing. Marketing Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s DE-604 Hutt, Michael D. Verfasser aut |
spellingShingle | Moyer, Reed Hutt, Michael D. Macro marketing Marketing Marketing (DE-588)4037589-4 gnd |
subject_GND | (DE-588)4037589-4 |
title | Macro marketing |
title_auth | Macro marketing |
title_exact_search | Macro marketing |
title_full | Macro marketing Reed Moyer ; Michael D. Hutt* |
title_fullStr | Macro marketing Reed Moyer ; Michael D. Hutt* |
title_full_unstemmed | Macro marketing Reed Moyer ; Michael D. Hutt* |
title_short | Macro marketing |
title_sort | macro marketing |
topic | Marketing Marketing (DE-588)4037589-4 gnd |
topic_facet | Marketing |
work_keys_str_mv | AT moyerreed macromarketing AT huttmichaeld macromarketing |