Frontiers of advertising theory and research: A symposium honoring C. H. Sandage
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Palo Alto, Calif.
Pacific Books
1972
|
| Schlagworte: | |
| Beschreibung: | 191 S., Tab. |
Internformat
MARC
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|---|---|---|---|
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| 003 | DE-604 | ||
| 005 | 20140430 | ||
| 007 | t | ||
| 008 | 930421s1972 |||| 11||| eng d | ||
| 035 | |a (OCoLC)520605 | ||
| 035 | |a (DE-599)BVBBV007258941 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 | ||
| 050 | 0 | |a HF5821 | |
| 082 | 0 | |a 659.1 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 245 | 1 | 0 | |a Frontiers of advertising theory and research |b A symposium honoring C. H. Sandage |c ed. by Hugh W. Sargent |
| 264 | 1 | |a Palo Alto, Calif. |b Pacific Books |c 1972 | |
| 300 | |a 191 S., Tab. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Publicité - Recherche | |
| 650 | 4 | |a Publicité - Étude et enseignement | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Research | |
| 650 | 4 | |a Advertising |x Study and teaching | |
| 655 | 7 | |0 (DE-588)4016928-5 |a Festschrift |2 gnd-content | |
| 655 | 7 | |0 (DE-588)1071861417 |a Konferenzschrift |2 gnd-content | |
| 700 | 1 | |a Sargent, Hugh W. |e Sonstige |4 oth | |
| 700 | 1 | |a Sandage, Charles H. |4 hnr | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004656292 | ||
Datensatz im Suchindex
| _version_ | 1804121478720913408 |
|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV007258941 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)520605 (DE-599)BVBBV007258941 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV007258941 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:58:37Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004656292 |
| oclc_num | 520605 |
| open_access_boolean | |
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| owner_facet | DE-355 DE-BY-UBR |
| physical | 191 S., Tab. |
| publishDate | 1972 |
| publishDateSearch | 1972 |
| publishDateSort | 1972 |
| publisher | Pacific Books |
| record_format | marc |
| spelling | Frontiers of advertising theory and research A symposium honoring C. H. Sandage ed. by Hugh W. Sargent Palo Alto, Calif. Pacific Books 1972 191 S., Tab. txt rdacontent n rdamedia nc rdacarrier Publicité Publicité - Recherche Publicité - Étude et enseignement Reclame gtt Advertising Advertising Research Advertising Study and teaching (DE-588)4016928-5 Festschrift gnd-content (DE-588)1071861417 Konferenzschrift gnd-content Sargent, Hugh W. Sonstige oth Sandage, Charles H. hnr |
| spellingShingle | Frontiers of advertising theory and research A symposium honoring C. H. Sandage Publicité Publicité - Recherche Publicité - Étude et enseignement Reclame gtt Advertising Advertising Research Advertising Study and teaching |
| subject_GND | (DE-588)4016928-5 (DE-588)1071861417 |
| title | Frontiers of advertising theory and research A symposium honoring C. H. Sandage |
| title_auth | Frontiers of advertising theory and research A symposium honoring C. H. Sandage |
| title_exact_search | Frontiers of advertising theory and research A symposium honoring C. H. Sandage |
| title_full | Frontiers of advertising theory and research A symposium honoring C. H. Sandage ed. by Hugh W. Sargent |
| title_fullStr | Frontiers of advertising theory and research A symposium honoring C. H. Sandage ed. by Hugh W. Sargent |
| title_full_unstemmed | Frontiers of advertising theory and research A symposium honoring C. H. Sandage ed. by Hugh W. Sargent |
| title_short | Frontiers of advertising theory and research |
| title_sort | frontiers of advertising theory and research a symposium honoring c h sandage |
| title_sub | A symposium honoring C. H. Sandage |
| topic | Publicité Publicité - Recherche Publicité - Étude et enseignement Reclame gtt Advertising Advertising Research Advertising Study and teaching |
| topic_facet | Publicité Publicité - Recherche Publicité - Étude et enseignement Reclame Advertising Advertising Research Advertising Study and teaching Festschrift Konferenzschrift |
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