Advertising fundamentals:
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Scranton, Pa.
Internat. Textbook Co.
1970
|
| Subjects: | |
| Physical Description: | XII, 769 S. |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV007157788 | ||
| 003 | DE-604 | ||
| 005 | 19990222 | ||
| 007 | t | ||
| 008 | 930421s1970 |||| 00||| eng d | ||
| 035 | |a (OCoLC)79988 | ||
| 035 | |a (DE-599)BVBBV007157788 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-188 | ||
| 050 | 0 | |a HF5823 | |
| 082 | 0 | |a 659.1 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Burton, Philip W. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising fundamentals |c Philip Ward Burton ; John Robert Miller* |
| 264 | 1 | |a Scranton, Pa. |b Internat. Textbook Co. |c 1970 | |
| 300 | |a XII, 769 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 700 | 1 | |a Miller, John Ramsey |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004569925 | ||
Record in the Search Index
| _version_ | 1804121355923226624 |
|---|---|
| any_adam_object | |
| author | Burton, Philip W. Miller, John Ramsey |
| author_facet | Burton, Philip W. Miller, John Ramsey |
| author_role | aut aut |
| author_sort | Burton, Philip W. |
| author_variant | p w b pw pwb j r m jr jrm |
| building | Verbundindex |
| bvnumber | BV007157788 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)79988 (DE-599)BVBBV007157788 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV007157788 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:56:40Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004569925 |
| oclc_num | 79988 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-188 |
| owner_facet | DE-355 DE-BY-UBR DE-188 |
| physical | XII, 769 S. |
| publishDate | 1970 |
| publishDateSearch | 1970 |
| publishDateSort | 1970 |
| publisher | Internat. Textbook Co. |
| record_format | marc |
| spelling | Burton, Philip W. Verfasser aut Advertising fundamentals Philip Ward Burton ; John Robert Miller* Scranton, Pa. Internat. Textbook Co. 1970 XII, 769 S. txt rdacontent n rdamedia nc rdacarrier Publicité Advertising Miller, John Ramsey Verfasser aut |
| spellingShingle | Burton, Philip W. Miller, John Ramsey Advertising fundamentals Publicité Advertising |
| title | Advertising fundamentals |
| title_auth | Advertising fundamentals |
| title_exact_search | Advertising fundamentals |
| title_full | Advertising fundamentals Philip Ward Burton ; John Robert Miller* |
| title_fullStr | Advertising fundamentals Philip Ward Burton ; John Robert Miller* |
| title_full_unstemmed | Advertising fundamentals Philip Ward Burton ; John Robert Miller* |
| title_short | Advertising fundamentals |
| title_sort | advertising fundamentals |
| topic | Publicité Advertising |
| topic_facet | Publicité Advertising |
| work_keys_str_mv | AT burtonphilipw advertisingfundamentals AT millerjohnramsey advertisingfundamentals |