Advertising fundamentals:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | English |
Veröffentlicht: |
Scranton, Pa.
Internat. Textbook Co.
1970
|
Schlagworte: | |
Beschreibung: | XII, 769 S. |
Internformat
MARC
LEADER | 00000nam a2200000 c 4500 | ||
---|---|---|---|
001 | BV007157788 | ||
003 | DE-604 | ||
005 | 19990222 | ||
007 | t | ||
008 | 930421s1970 |||| 00||| eng d | ||
035 | |a (OCoLC)79988 | ||
035 | |a (DE-599)BVBBV007157788 | ||
040 | |a DE-604 |b ger |e rakddb | ||
041 | 0 | |a eng | |
049 | |a DE-355 |a DE-188 | ||
050 | 0 | |a HF5823 | |
082 | 0 | |a 659.1 | |
084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
100 | 1 | |a Burton, Philip W. |e Verfasser |4 aut | |
245 | 1 | 0 | |a Advertising fundamentals |c Philip Ward Burton ; John Robert Miller* |
264 | 1 | |a Scranton, Pa. |b Internat. Textbook Co. |c 1970 | |
300 | |a XII, 769 S. | ||
336 | |b txt |2 rdacontent | ||
337 | |b n |2 rdamedia | ||
338 | |b nc |2 rdacarrier | ||
650 | 4 | |a Publicité | |
650 | 4 | |a Advertising | |
700 | 1 | |a Miller, John Ramsey |e Verfasser |4 aut | |
999 | |a oai:aleph.bib-bvb.de:BVB01-004569925 |
Datensatz im Suchindex
_version_ | 1804121355923226624 |
---|---|
any_adam_object | |
author | Burton, Philip W. Miller, John Ramsey |
author_facet | Burton, Philip W. Miller, John Ramsey |
author_role | aut aut |
author_sort | Burton, Philip W. |
author_variant | p w b pw pwb j r m jr jrm |
building | Verbundindex |
bvnumber | BV007157788 |
callnumber-first | H - Social Science |
callnumber-label | HF5823 |
callnumber-raw | HF5823 |
callnumber-search | HF5823 |
callnumber-sort | HF 45823 |
callnumber-subject | HF - Commerce |
classification_rvk | QP 630 |
ctrlnum | (OCoLC)79988 (DE-599)BVBBV007157788 |
dewey-full | 659.1 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 659 - Advertising and public relations |
dewey-raw | 659.1 |
dewey-search | 659.1 |
dewey-sort | 3659.1 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV007157788 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T16:56:40Z |
institution | BVB |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004569925 |
oclc_num | 79988 |
open_access_boolean | |
owner | DE-355 DE-BY-UBR DE-188 |
owner_facet | DE-355 DE-BY-UBR DE-188 |
physical | XII, 769 S. |
publishDate | 1970 |
publishDateSearch | 1970 |
publishDateSort | 1970 |
publisher | Internat. Textbook Co. |
record_format | marc |
spelling | Burton, Philip W. Verfasser aut Advertising fundamentals Philip Ward Burton ; John Robert Miller* Scranton, Pa. Internat. Textbook Co. 1970 XII, 769 S. txt rdacontent n rdamedia nc rdacarrier Publicité Advertising Miller, John Ramsey Verfasser aut |
spellingShingle | Burton, Philip W. Miller, John Ramsey Advertising fundamentals Publicité Advertising |
title | Advertising fundamentals |
title_auth | Advertising fundamentals |
title_exact_search | Advertising fundamentals |
title_full | Advertising fundamentals Philip Ward Burton ; John Robert Miller* |
title_fullStr | Advertising fundamentals Philip Ward Burton ; John Robert Miller* |
title_full_unstemmed | Advertising fundamentals Philip Ward Burton ; John Robert Miller* |
title_short | Advertising fundamentals |
title_sort | advertising fundamentals |
topic | Publicité Advertising |
topic_facet | Publicité Advertising |
work_keys_str_mv | AT burtonphilipw advertisingfundamentals AT millerjohnramsey advertisingfundamentals |