APA (7th ed.) Citation

Burton, P. W., & Miller, J. R. (1970). Advertising fundamentals. Internat. Textbook Co.

Chicago Style (17th ed.) Citation

Burton, Philip W., and John Ramsey Miller. Advertising Fundamentals. Scranton, Pa: Internat. Textbook Co, 1970.

MLA (9th ed.) Citation

Burton, Philip W., and John Ramsey Miller. Advertising Fundamentals. Internat. Textbook Co, 1970.