Advertising in America: the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Harvard Univ.
1968
|
| Subjects: | |
| Physical Description: | XXVI, 473 S. Ill. |
Staff View
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV007126188 | ||
| 003 | DE-604 | ||
| 005 | 20151202 | ||
| 007 | t | ||
| 008 | 930421s1968 a||| |||| 00||| eng d | ||
| 035 | |a (OCoLC)632535780 | ||
| 035 | |a (DE-599)BVBBV007126188 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-945 |a DE-521 |a DE-188 | ||
| 050 | 0 | |a HF5822.B335 | |
| 082 | 0 | |a 659.1019 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
| 084 | |a QP 690 |0 (DE-625)141924: |2 rvk | ||
| 100 | 1 | |a Bauer, Raymond Augustine |d 1916-1977 |e Verfasser |0 (DE-588)104701773 |4 aut | |
| 245 | 1 | 0 | |a Advertising in America |b the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising |c Raymond A. Bauer and Stephen A. Greyser. In coll. with Donald L. Kanter ... |
| 264 | 1 | |a Boston |b Harvard Univ. |c 1968 | |
| 300 | |a XXVI, 473 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Consumers |z United States | |
| 651 | 4 | |a USA | |
| 700 | 1 | |a Greyser, Stephen A. |e Verfasser |4 aut | |
| 700 | 1 | |a Kanter, Donald L. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004541729 | ||
Record in the Search Index
| _version_ | 1804121317682708480 |
|---|---|
| any_adam_object | |
| author | Bauer, Raymond Augustine 1916-1977 Greyser, Stephen A. |
| author_GND | (DE-588)104701773 |
| author_facet | Bauer, Raymond Augustine 1916-1977 Greyser, Stephen A. |
| author_role | aut aut |
| author_sort | Bauer, Raymond Augustine 1916-1977 |
| author_variant | r a b ra rab s a g sa sag |
| building | Verbundindex |
| bvnumber | BV007126188 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822.B335 |
| callnumber-search | HF5822.B335 |
| callnumber-sort | HF 45822 B335 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 QP 690 |
| ctrlnum | (OCoLC)632535780 (DE-599)BVBBV007126188 |
| dewey-full | 659.1019 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1019 |
| dewey-search | 659.1019 |
| dewey-sort | 3659.1019 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01297nam a2200361 c 4500</leader><controlfield tag="001">BV007126188</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20151202 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930421s1968 a||| |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)632535780</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV007126188</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-521</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5822.B335</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1019</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 611</subfield><subfield code="0">(DE-625)141908:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 690</subfield><subfield code="0">(DE-625)141924:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Bauer, Raymond Augustine</subfield><subfield code="d">1916-1977</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)104701773</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Advertising in America</subfield><subfield code="b">the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising</subfield><subfield code="c">Raymond A. Bauer and Stephen A. Greyser. In coll. with Donald L. Kanter ...</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Boston</subfield><subfield code="b">Harvard Univ.</subfield><subfield code="c">1968</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XXVI, 473 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Psychologie</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="x">Psychological aspects</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Consumers</subfield><subfield code="z">United States</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Greyser, Stephen A.</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kanter, Donald L.</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-004541729</subfield></datafield></record></collection> |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV007126188 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:56:04Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004541729 |
| oclc_num | 632535780 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-945 DE-521 DE-188 |
| owner_facet | DE-355 DE-BY-UBR DE-945 DE-521 DE-188 |
| physical | XXVI, 473 S. Ill. |
| publishDate | 1968 |
| publishDateSearch | 1968 |
| publishDateSort | 1968 |
| publisher | Harvard Univ. |
| record_format | marc |
| spelling | Bauer, Raymond Augustine 1916-1977 Verfasser (DE-588)104701773 aut Advertising in America the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising Raymond A. Bauer and Stephen A. Greyser. In coll. with Donald L. Kanter ... Boston Harvard Univ. 1968 XXVI, 473 S. Ill. txt rdacontent n rdamedia nc rdacarrier Psychologie Advertising Psychological aspects Consumers United States USA Greyser, Stephen A. Verfasser aut Kanter, Donald L. Sonstige oth |
| spellingShingle | Bauer, Raymond Augustine 1916-1977 Greyser, Stephen A. Advertising in America the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising Psychologie Advertising Psychological aspects Consumers United States |
| title | Advertising in America the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising |
| title_auth | Advertising in America the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising |
| title_exact_search | Advertising in America the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising |
| title_full | Advertising in America the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising Raymond A. Bauer and Stephen A. Greyser. In coll. with Donald L. Kanter ... |
| title_fullStr | Advertising in America the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising Raymond A. Bauer and Stephen A. Greyser. In coll. with Donald L. Kanter ... |
| title_full_unstemmed | Advertising in America the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising Raymond A. Bauer and Stephen A. Greyser. In coll. with Donald L. Kanter ... |
| title_short | Advertising in America |
| title_sort | advertising in america the consumer view a report and interpretation of the american association of advertising agencies study on the consumer judment of advertising |
| title_sub | the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising |
| topic | Psychologie Advertising Psychological aspects Consumers United States |
| topic_facet | Psychologie Advertising Psychological aspects Consumers United States USA |
| work_keys_str_mv | AT bauerraymondaugustine advertisinginamericatheconsumerviewareportandinterpretationoftheamericanassociationofadvertisingagenciesstudyontheconsumerjudmentofadvertising AT greyserstephena advertisinginamericatheconsumerviewareportandinterpretationoftheamericanassociationofadvertisingagenciesstudyontheconsumerjudmentofadvertising AT kanterdonaldl advertisinginamericatheconsumerviewareportandinterpretationoftheamericanassociationofadvertisingagenciesstudyontheconsumerjudmentofadvertising |