Advertising in America: the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Harvard Univ.
1968
|
| Schlagworte: | |
| Beschreibung: | XXVI, 473 S. Ill. |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV007126188 | ||
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| 049 | |a DE-355 |a DE-945 |a DE-521 |a DE-188 | ||
| 050 | 0 | |a HF5822.B335 | |
| 082 | 0 | |a 659.1019 | |
| 084 | |a QP 611 |0 (DE-625)141908: |2 rvk | ||
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| 100 | 1 | |a Bauer, Raymond Augustine |d 1916-1977 |e Verfasser |0 (DE-588)104701773 |4 aut | |
| 245 | 1 | 0 | |a Advertising in America |b the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising |c Raymond A. Bauer and Stephen A. Greyser. In coll. with Donald L. Kanter ... |
| 264 | 1 | |a Boston |b Harvard Univ. |c 1968 | |
| 300 | |a XXVI, 473 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Consumers |z United States | |
| 651 | 4 | |a USA | |
| 700 | 1 | |a Greyser, Stephen A. |e Verfasser |4 aut | |
| 700 | 1 | |a Kanter, Donald L. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004541729 | ||
Datensatz im Suchindex
| _version_ | 1804121317682708480 |
|---|---|
| any_adam_object | |
| author | Bauer, Raymond Augustine 1916-1977 Greyser, Stephen A. |
| author_GND | (DE-588)104701773 |
| author_facet | Bauer, Raymond Augustine 1916-1977 Greyser, Stephen A. |
| author_role | aut aut |
| author_sort | Bauer, Raymond Augustine 1916-1977 |
| author_variant | r a b ra rab s a g sa sag |
| building | Verbundindex |
| bvnumber | BV007126188 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822.B335 |
| callnumber-search | HF5822.B335 |
| callnumber-sort | HF 45822 B335 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 QP 690 |
| ctrlnum | (OCoLC)632535780 (DE-599)BVBBV007126188 |
| dewey-full | 659.1019 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1019 |
| dewey-search | 659.1019 |
| dewey-sort | 3659.1019 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV007126188 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:56:04Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004541729 |
| oclc_num | 632535780 |
| open_access_boolean | |
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| physical | XXVI, 473 S. Ill. |
| publishDate | 1968 |
| publishDateSearch | 1968 |
| publishDateSort | 1968 |
| publisher | Harvard Univ. |
| record_format | marc |
| spelling | Bauer, Raymond Augustine 1916-1977 Verfasser (DE-588)104701773 aut Advertising in America the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising Raymond A. Bauer and Stephen A. Greyser. In coll. with Donald L. Kanter ... Boston Harvard Univ. 1968 XXVI, 473 S. Ill. txt rdacontent n rdamedia nc rdacarrier Psychologie Advertising Psychological aspects Consumers United States USA Greyser, Stephen A. Verfasser aut Kanter, Donald L. Sonstige oth |
| spellingShingle | Bauer, Raymond Augustine 1916-1977 Greyser, Stephen A. Advertising in America the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising Psychologie Advertising Psychological aspects Consumers United States |
| title | Advertising in America the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising |
| title_auth | Advertising in America the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising |
| title_exact_search | Advertising in America the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising |
| title_full | Advertising in America the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising Raymond A. Bauer and Stephen A. Greyser. In coll. with Donald L. Kanter ... |
| title_fullStr | Advertising in America the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising Raymond A. Bauer and Stephen A. Greyser. In coll. with Donald L. Kanter ... |
| title_full_unstemmed | Advertising in America the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising Raymond A. Bauer and Stephen A. Greyser. In coll. with Donald L. Kanter ... |
| title_short | Advertising in America |
| title_sort | advertising in america the consumer view a report and interpretation of the american association of advertising agencies study on the consumer judment of advertising |
| title_sub | the consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising |
| topic | Psychologie Advertising Psychological aspects Consumers United States |
| topic_facet | Psychologie Advertising Psychological aspects Consumers United States USA |
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