Bauer, R. A., & Greyser, S. A. (1968). Advertising in America: The consumer view ; a report and interpretation of the American Association of Advertising Agencies' study on the consumer judment of advertising. Harvard Univ.
Chicago Style (17th ed.) CitationBauer, Raymond Augustine, and Stephen A. Greyser. Advertising in America: The Consumer View ; a Report and Interpretation of the American Association of Advertising Agencies' Study on the Consumer Judment of Advertising. Boston: Harvard Univ, 1968.
MLA (9th ed.) CitationBauer, Raymond Augustine, and Stephen A. Greyser. Advertising in America: The Consumer View ; a Report and Interpretation of the American Association of Advertising Agencies' Study on the Consumer Judment of Advertising. Harvard Univ, 1968.
Warning: These citations may not always be 100% accurate.