Messung der Werbewirkung:
Gespeichert in:
Hauptverfasser: | , |
---|---|
Format: | Buch |
Sprache: | German |
Veröffentlicht: |
Essen
Girardet
1966
|
Schriftenreihe: | Grundriss der Werbung
10 |
Schlagworte: | |
Beschreibung: | 454 S. |
Internformat
MARC
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100 | 1 | |a Lucas, Darrell Blaine |d 1902-1995 |e Verfasser |0 (DE-588)107580268 |4 aut | |
240 | 1 | 0 | |a Measuring advertising effectiveness |
245 | 1 | 0 | |a Messung der Werbewirkung |c D. B. Lucas und S. H. Britt. Die dt. Ausg. besorgte Carl Hundhausen |
264 | 1 | |a Essen |b Girardet |c 1966 | |
300 | |a 454 S. | ||
336 | |b txt |2 rdacontent | ||
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490 | 1 | |a Grundriss der Werbung |v 10 | |
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650 | 0 | 7 | |a Mediaforschung |0 (DE-588)4135296-8 |2 gnd |9 rswk-swf |
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650 | 0 | 7 | |a Messung |0 (DE-588)4038852-9 |2 gnd |9 rswk-swf |
650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
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689 | 1 | 1 | |a Forschungsmethode |0 (DE-588)4155046-8 |D s |
689 | 1 | |8 2\p |5 DE-604 | |
689 | 2 | 0 | |a Werbewirkungsanalyse |0 (DE-588)4244492-5 |D s |
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700 | 1 | |a Britt, Steuart Henderson |d 1907-1979 |e Verfasser |0 (DE-588)107580276 |4 aut | |
700 | 1 | |a Hundhausen, Carl |d 1893-1977 |e Sonstige |0 (DE-588)119273942 |4 oth | |
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883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
883 | 1 | |8 4\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk |
Datensatz im Suchindex
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any_adam_object | |
author | Lucas, Darrell Blaine 1902-1995 Britt, Steuart Henderson 1907-1979 |
author_GND | (DE-588)107580268 (DE-588)107580276 (DE-588)119273942 |
author_facet | Lucas, Darrell Blaine 1902-1995 Britt, Steuart Henderson 1907-1979 |
author_role | aut aut |
author_sort | Lucas, Darrell Blaine 1902-1995 |
author_variant | d b l db dbl s h b sh shb |
building | Verbundindex |
bvnumber | BV007106228 |
classification_rvk | CW 7500 QP 634 |
ctrlnum | (OCoLC)632269902 (DE-599)BVBBV007106228 |
discipline | Psychologie Wirtschaftswissenschaften |
format | Book |
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id | DE-604.BV007106228 |
illustrated | Not Illustrated |
indexdate | 2024-07-09T16:55:40Z |
institution | BVB |
language | German |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004524152 |
oclc_num | 632269902 |
open_access_boolean | |
owner | DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-188 |
owner_facet | DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-188 |
physical | 454 S. |
publishDate | 1966 |
publishDateSearch | 1966 |
publishDateSort | 1966 |
publisher | Girardet |
record_format | marc |
series | Grundriss der Werbung |
series2 | Grundriss der Werbung |
spelling | Lucas, Darrell Blaine 1902-1995 Verfasser (DE-588)107580268 aut Measuring advertising effectiveness Messung der Werbewirkung D. B. Lucas und S. H. Britt. Die dt. Ausg. besorgte Carl Hundhausen Essen Girardet 1966 454 S. txt rdacontent n rdamedia nc rdacarrier Grundriss der Werbung 10 Werbung (DE-588)4065541-6 gnd rswk-swf Mediaforschung (DE-588)4135296-8 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Messung (DE-588)4038852-9 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Werbewirkungsanalyse (DE-588)4244492-5 gnd rswk-swf Werbewirkung (DE-588)4189647-6 s Messung (DE-588)4038852-9 s 1\p DE-604 Werbung (DE-588)4065541-6 s Forschungsmethode (DE-588)4155046-8 s 2\p DE-604 Werbewirkungsanalyse (DE-588)4244492-5 s 3\p DE-604 Mediaforschung (DE-588)4135296-8 s 4\p DE-604 Britt, Steuart Henderson 1907-1979 Verfasser (DE-588)107580276 aut Hundhausen, Carl 1893-1977 Sonstige (DE-588)119273942 oth Grundriss der Werbung 10 (DE-604)BV001886261 10 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
spellingShingle | Lucas, Darrell Blaine 1902-1995 Britt, Steuart Henderson 1907-1979 Messung der Werbewirkung Grundriss der Werbung Werbung (DE-588)4065541-6 gnd Mediaforschung (DE-588)4135296-8 gnd Forschungsmethode (DE-588)4155046-8 gnd Messung (DE-588)4038852-9 gnd Werbewirkung (DE-588)4189647-6 gnd Werbewirkungsanalyse (DE-588)4244492-5 gnd |
subject_GND | (DE-588)4065541-6 (DE-588)4135296-8 (DE-588)4155046-8 (DE-588)4038852-9 (DE-588)4189647-6 (DE-588)4244492-5 |
title | Messung der Werbewirkung |
title_alt | Measuring advertising effectiveness |
title_auth | Messung der Werbewirkung |
title_exact_search | Messung der Werbewirkung |
title_full | Messung der Werbewirkung D. B. Lucas und S. H. Britt. Die dt. Ausg. besorgte Carl Hundhausen |
title_fullStr | Messung der Werbewirkung D. B. Lucas und S. H. Britt. Die dt. Ausg. besorgte Carl Hundhausen |
title_full_unstemmed | Messung der Werbewirkung D. B. Lucas und S. H. Britt. Die dt. Ausg. besorgte Carl Hundhausen |
title_short | Messung der Werbewirkung |
title_sort | messung der werbewirkung |
topic | Werbung (DE-588)4065541-6 gnd Mediaforschung (DE-588)4135296-8 gnd Forschungsmethode (DE-588)4155046-8 gnd Messung (DE-588)4038852-9 gnd Werbewirkung (DE-588)4189647-6 gnd Werbewirkungsanalyse (DE-588)4244492-5 gnd |
topic_facet | Werbung Mediaforschung Forschungsmethode Messung Werbewirkung Werbewirkungsanalyse |
volume_link | (DE-604)BV001886261 |
work_keys_str_mv | AT lucasdarrellblaine measuringadvertisingeffectiveness AT brittsteuarthenderson measuringadvertisingeffectiveness AT hundhausencarl measuringadvertisingeffectiveness AT lucasdarrellblaine messungderwerbewirkung AT brittsteuarthenderson messungderwerbewirkung AT hundhausencarl messungderwerbewirkung |