Measuring advertising effectiveness:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY [u.a.]
McGraw-Hill
1963
|
| Schriftenreihe: | McGraw-Hill Series in Marketing and Advertising
|
| Schlagworte: | |
| Beschreibung: | XI, 399 S. graph. Darst. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV007081187 | ||
| 003 | DE-604 | ||
| 005 | 20160530 | ||
| 007 | t | ||
| 008 | 930421s1963 d||| |||| 00||| eng d | ||
| 035 | |a (OCoLC)244845 | ||
| 035 | |a (DE-599)BVBBV007081187 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-N2 |a DE-19 |a DE-188 | ||
| 050 | 0 | |a HF5813.U6 | |
| 082 | 0 | |a 659.1 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 084 | |a QP 634 |0 (DE-625)141920: |2 rvk | ||
| 100 | 1 | |a Lucas, Darrell Blaine |d 1902-1995 |e Verfasser |0 (DE-588)107580268 |4 aut | |
| 245 | 1 | 0 | |a Measuring advertising effectiveness |c Darrell Blaine Lucas ; Steuart Henderson Britt |
| 264 | 1 | |a New York, NY [u.a.] |b McGraw-Hill |c 1963 | |
| 300 | |a XI, 399 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a McGraw-Hill Series in Marketing and Advertising | |
| 650 | 7 | |a Effectenonderzoek |2 gtt | |
| 650 | 4 | |a Publicité - Taux de rendement | |
| 650 | 7 | |a Publicité - États-Unis |2 ram | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Advertising |z United States | |
| 650 | 0 | 7 | |a Werbewirkungsanalyse |0 (DE-588)4244492-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbewirkung |0 (DE-588)4189647-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Forschungsmethode |0 (DE-588)4155046-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Mediaforschung |0 (DE-588)4135296-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Messung |0 (DE-588)4038852-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 651 | 4 | |a USA | |
| 689 | 0 | 0 | |a Werbewirkung |0 (DE-588)4189647-6 |D s |
| 689 | 0 | 1 | |a Messung |0 (DE-588)4038852-9 |D s |
| 689 | 0 | |8 1\p |5 DE-604 | |
| 689 | 1 | 0 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | 1 | |a Forschungsmethode |0 (DE-588)4155046-8 |D s |
| 689 | 1 | |8 2\p |5 DE-604 | |
| 689 | 2 | 0 | |a Werbewirkungsanalyse |0 (DE-588)4244492-5 |D s |
| 689 | 2 | |8 3\p |5 DE-604 | |
| 689 | 3 | 0 | |a Mediaforschung |0 (DE-588)4135296-8 |D s |
| 689 | 3 | |8 4\p |5 DE-604 | |
| 700 | 1 | |a Britt, Steuart Henderson |d 1907-1979 |e Verfasser |0 (DE-588)107580276 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004502447 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 3\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 4\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804121260588793856 |
|---|---|
| any_adam_object | |
| author | Lucas, Darrell Blaine 1902-1995 Britt, Steuart Henderson 1907-1979 |
| author_GND | (DE-588)107580268 (DE-588)107580276 |
| author_facet | Lucas, Darrell Blaine 1902-1995 Britt, Steuart Henderson 1907-1979 |
| author_role | aut aut |
| author_sort | Lucas, Darrell Blaine 1902-1995 |
| author_variant | d b l db dbl s h b sh shb |
| building | Verbundindex |
| bvnumber | BV007081187 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5813 |
| callnumber-raw | HF5813.U6 |
| callnumber-search | HF5813.U6 |
| callnumber-sort | HF 45813 U6 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 QP 634 |
| ctrlnum | (OCoLC)244845 (DE-599)BVBBV007081187 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>02423nam a2200625 c 4500</leader><controlfield tag="001">BV007081187</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20160530 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930421s1963 d||| |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)244845</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV007081187</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-N2</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-188</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5813.U6</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 634</subfield><subfield code="0">(DE-625)141920:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Lucas, Darrell Blaine</subfield><subfield code="d">1902-1995</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)107580268</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Measuring advertising effectiveness</subfield><subfield code="c">Darrell Blaine Lucas ; Steuart Henderson Britt</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">New York, NY [u.a.]</subfield><subfield code="b">McGraw-Hill</subfield><subfield code="c">1963</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">XI, 399 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">McGraw-Hill Series in Marketing and Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Effectenonderzoek</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité - Taux de rendement</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Publicité - États-Unis</subfield><subfield code="2">ram</subfield></datafield><datafield tag="650" ind1=" " ind2="7"><subfield code="a">Reclame</subfield><subfield code="2">gtt</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield><subfield code="z">United States</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkungsanalyse</subfield><subfield code="0">(DE-588)4244492-5</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Forschungsmethode</subfield><subfield code="0">(DE-588)4155046-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Mediaforschung</subfield><subfield code="0">(DE-588)4135296-8</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Messung</subfield><subfield code="0">(DE-588)4038852-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="651" ind1=" " ind2="4"><subfield code="a">USA</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbewirkung</subfield><subfield code="0">(DE-588)4189647-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Messung</subfield><subfield code="0">(DE-588)4038852-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="8">1\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="1" ind2="0"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2="1"><subfield code="a">Forschungsmethode</subfield><subfield code="0">(DE-588)4155046-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="2" ind2="0"><subfield code="a">Werbewirkungsanalyse</subfield><subfield code="0">(DE-588)4244492-5</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="2" ind2=" "><subfield code="8">3\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="689" ind1="3" ind2="0"><subfield code="a">Mediaforschung</subfield><subfield code="0">(DE-588)4135296-8</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="3" ind2=" "><subfield code="8">4\p</subfield><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Britt, Steuart Henderson</subfield><subfield code="d">1907-1979</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)107580276</subfield><subfield code="4">aut</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-004502447</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">1\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">2\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">3\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield><datafield tag="883" ind1="1" ind2=" "><subfield code="8">4\p</subfield><subfield code="a">cgwrk</subfield><subfield code="d">20201028</subfield><subfield code="q">DE-101</subfield><subfield code="u">https://d-nb.info/provenance/plan#cgwrk</subfield></datafield></record></collection> |
| geographic | USA |
| geographic_facet | USA |
| id | DE-604.BV007081187 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:55:09Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004502447 |
| oclc_num | 244845 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-N2 DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-355 DE-BY-UBR DE-N2 DE-19 DE-BY-UBM DE-188 |
| physical | XI, 399 S. graph. Darst. |
| publishDate | 1963 |
| publishDateSearch | 1963 |
| publishDateSort | 1963 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | McGraw-Hill Series in Marketing and Advertising |
| spelling | Lucas, Darrell Blaine 1902-1995 Verfasser (DE-588)107580268 aut Measuring advertising effectiveness Darrell Blaine Lucas ; Steuart Henderson Britt New York, NY [u.a.] McGraw-Hill 1963 XI, 399 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier McGraw-Hill Series in Marketing and Advertising Effectenonderzoek gtt Publicité - Taux de rendement Publicité - États-Unis ram Reclame gtt Advertising United States Werbewirkungsanalyse (DE-588)4244492-5 gnd rswk-swf Werbewirkung (DE-588)4189647-6 gnd rswk-swf Forschungsmethode (DE-588)4155046-8 gnd rswk-swf Mediaforschung (DE-588)4135296-8 gnd rswk-swf Messung (DE-588)4038852-9 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf USA Werbewirkung (DE-588)4189647-6 s Messung (DE-588)4038852-9 s 1\p DE-604 Werbung (DE-588)4065541-6 s Forschungsmethode (DE-588)4155046-8 s 2\p DE-604 Werbewirkungsanalyse (DE-588)4244492-5 s 3\p DE-604 Mediaforschung (DE-588)4135296-8 s 4\p DE-604 Britt, Steuart Henderson 1907-1979 Verfasser (DE-588)107580276 aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 4\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Lucas, Darrell Blaine 1902-1995 Britt, Steuart Henderson 1907-1979 Measuring advertising effectiveness Effectenonderzoek gtt Publicité - Taux de rendement Publicité - États-Unis ram Reclame gtt Advertising United States Werbewirkungsanalyse (DE-588)4244492-5 gnd Werbewirkung (DE-588)4189647-6 gnd Forschungsmethode (DE-588)4155046-8 gnd Mediaforschung (DE-588)4135296-8 gnd Messung (DE-588)4038852-9 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4244492-5 (DE-588)4189647-6 (DE-588)4155046-8 (DE-588)4135296-8 (DE-588)4038852-9 (DE-588)4065541-6 |
| title | Measuring advertising effectiveness |
| title_auth | Measuring advertising effectiveness |
| title_exact_search | Measuring advertising effectiveness |
| title_full | Measuring advertising effectiveness Darrell Blaine Lucas ; Steuart Henderson Britt |
| title_fullStr | Measuring advertising effectiveness Darrell Blaine Lucas ; Steuart Henderson Britt |
| title_full_unstemmed | Measuring advertising effectiveness Darrell Blaine Lucas ; Steuart Henderson Britt |
| title_short | Measuring advertising effectiveness |
| title_sort | measuring advertising effectiveness |
| topic | Effectenonderzoek gtt Publicité - Taux de rendement Publicité - États-Unis ram Reclame gtt Advertising United States Werbewirkungsanalyse (DE-588)4244492-5 gnd Werbewirkung (DE-588)4189647-6 gnd Forschungsmethode (DE-588)4155046-8 gnd Mediaforschung (DE-588)4135296-8 gnd Messung (DE-588)4038852-9 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Effectenonderzoek Publicité - Taux de rendement Publicité - États-Unis Reclame Advertising United States Werbewirkungsanalyse Werbewirkung Forschungsmethode Mediaforschung Messung Werbung USA |
| work_keys_str_mv | AT lucasdarrellblaine measuringadvertisingeffectiveness AT brittsteuarthenderson measuringadvertisingeffectiveness |