Marketing and business research:
Gives some historical background of marketing in industry and describes research techniques for delineation of marketing problems and their solutions.
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Holt, Rinehart & Winston
1962
|
| Schriftenreihe: | Modern management series.
|
| Schlagworte: | |
| Zusammenfassung: | Gives some historical background of marketing in industry and describes research techniques for delineation of marketing problems and their solutions. |
| Beschreibung: | XV, 250 S. |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing and business research |c Myron S. Heidingsfield ; Frank H. Eby |
| 264 | 1 | |a New York [u.a.] |b Holt, Rinehart & Winston |c 1962 | |
| 300 | |a XV, 250 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Modern management series. | |
| 520 | 3 | |a Gives some historical background of marketing in industry and describes research techniques for delineation of marketing problems and their solutions. | |
| 650 | 4 | |a Marketing - Recherche | |
| 650 | 4 | |a Marketing research | |
| 700 | 1 | |a Eby, Frank H. |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004478495 | ||
Datensatz im Suchindex
| _version_ | 1804121226865541120 |
|---|---|
| any_adam_object | |
| author | Heidingsfield, Myron S. Eby, Frank H. |
| author_facet | Heidingsfield, Myron S. Eby, Frank H. |
| author_role | aut aut |
| author_sort | Heidingsfield, Myron S. |
| author_variant | m s h ms msh f h e fh fhe |
| building | Verbundindex |
| bvnumber | BV007053838 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 611 |
| ctrlnum | (OCoLC)255207185 (DE-599)BVBBV007053838 |
| dewey-full | 658.83 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.83 |
| dewey-search | 658.83 |
| dewey-sort | 3658.83 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV007053838 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:54:37Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004478495 |
| oclc_num | 255207185 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-N2 |
| owner_facet | DE-355 DE-BY-UBR DE-N2 |
| physical | XV, 250 S. |
| publishDate | 1962 |
| publishDateSearch | 1962 |
| publishDateSort | 1962 |
| publisher | Holt, Rinehart & Winston |
| record_format | marc |
| series2 | Modern management series. |
| spelling | Heidingsfield, Myron S. Verfasser aut Marketing and business research Myron S. Heidingsfield ; Frank H. Eby New York [u.a.] Holt, Rinehart & Winston 1962 XV, 250 S. txt rdacontent n rdamedia nc rdacarrier Modern management series. Gives some historical background of marketing in industry and describes research techniques for delineation of marketing problems and their solutions. Marketing - Recherche Marketing research Eby, Frank H. Verfasser aut |
| spellingShingle | Heidingsfield, Myron S. Eby, Frank H. Marketing and business research Marketing - Recherche Marketing research |
| title | Marketing and business research |
| title_auth | Marketing and business research |
| title_exact_search | Marketing and business research |
| title_full | Marketing and business research Myron S. Heidingsfield ; Frank H. Eby |
| title_fullStr | Marketing and business research Myron S. Heidingsfield ; Frank H. Eby |
| title_full_unstemmed | Marketing and business research Myron S. Heidingsfield ; Frank H. Eby |
| title_short | Marketing and business research |
| title_sort | marketing and business research |
| topic | Marketing - Recherche Marketing research |
| topic_facet | Marketing - Recherche Marketing research |
| work_keys_str_mv | AT heidingsfieldmyrons marketingandbusinessresearch AT ebyfrankh marketingandbusinessresearch |