Promotion, a behavioral view:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Englewood Cliffs, NJ
Prentice-Hall
1967
|
| Schriftenreihe: | Prentice-Hall foundations of marketing series
|
| Schlagworte: | |
| Beschreibung: | 115 S. graph. Darst. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV007042829 | ||
| 003 | DE-604 | ||
| 005 | 20110203 | ||
| 007 | t | ||
| 008 | 930421s1967 d||| |||| 00||| eng d | ||
| 035 | |a (OCoLC)2019668 | ||
| 035 | |a (DE-599)BVBBV007042829 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-945 |a DE-83 |a DE-634 | ||
| 050 | 0 | |a HF5821 | |
| 082 | 0 | |a 659.1 | |
| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Boyd, Harper W. |e Verfasser |0 (DE-588)127617833 |4 aut | |
| 245 | 1 | 0 | |a Promotion, a behavioral view |c Harper W. Boyd ; Sidney J. Levy |
| 264 | 1 | |a Englewood Cliffs, NJ |b Prentice-Hall |c 1967 | |
| 300 | |a 115 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Prentice-Hall foundations of marketing series | |
| 650 | 4 | |a Communication | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Ventes - Promotion | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Communication | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Sales-promotion |0 (DE-588)4076968-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Kommunikation |0 (DE-588)4031883-7 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Sales-promotion |0 (DE-588)4076968-9 |D s |
| 689 | 0 | 1 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | 2 | |a Kommunikation |0 (DE-588)4031883-7 |D s |
| 689 | 0 | 3 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Levy, Sidney J. |d 1921- |e Verfasser |0 (DE-588)134043170 |4 aut | |
| 940 | 1 | |q TUB-nvmb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004468743 | ||
Datensatz im Suchindex
| _version_ | 1804121212981346305 |
|---|---|
| any_adam_object | |
| author | Boyd, Harper W. Levy, Sidney J. 1921- |
| author_GND | (DE-588)127617833 (DE-588)134043170 |
| author_facet | Boyd, Harper W. Levy, Sidney J. 1921- |
| author_role | aut aut |
| author_sort | Boyd, Harper W. |
| author_variant | h w b hw hwb s j l sj sjl |
| building | Verbundindex |
| bvnumber | BV007042829 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5821 |
| callnumber-raw | HF5821 |
| callnumber-search | HF5821 |
| callnumber-sort | HF 45821 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)2019668 (DE-599)BVBBV007042829 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01626nam a2200493 c 4500</leader><controlfield tag="001">BV007042829</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20110203 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930421s1967 d||| |||| 00||| eng d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)2019668</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV007042829</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-83</subfield><subfield code="a">DE-634</subfield></datafield><datafield tag="050" ind1=" " ind2="0"><subfield code="a">HF5821</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">659.1</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 630</subfield><subfield code="0">(DE-625)141916:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Boyd, Harper W.</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)127617833</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Promotion, a behavioral view</subfield><subfield code="c">Harper W. Boyd ; Sidney J. Levy</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Englewood Cliffs, NJ</subfield><subfield code="b">Prentice-Hall</subfield><subfield code="c">1967</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">115 S.</subfield><subfield code="b">graph. Darst.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="490" ind1="0" ind2=" "><subfield code="a">Prentice-Hall foundations of marketing series</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Publicité</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Ventes - Promotion</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Advertising</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Communication</subfield></datafield><datafield tag="650" ind1=" " ind2="4"><subfield code="a">Sales promotion</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Sales-promotion</subfield><subfield code="0">(DE-588)4076968-9</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="1"><subfield code="a">Marketing</subfield><subfield code="0">(DE-588)4037589-4</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="2"><subfield code="a">Kommunikation</subfield><subfield code="0">(DE-588)4031883-7</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2="3"><subfield code="a">Werbung</subfield><subfield code="0">(DE-588)4065541-6</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Levy, Sidney J.</subfield><subfield code="d">1921-</subfield><subfield code="e">Verfasser</subfield><subfield code="0">(DE-588)134043170</subfield><subfield code="4">aut</subfield></datafield><datafield tag="940" ind1="1" ind2=" "><subfield code="q">TUB-nvmb</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-004468743</subfield></datafield></record></collection> |
| id | DE-604.BV007042829 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:54:24Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004468743 |
| oclc_num | 2019668 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-945 DE-83 DE-634 |
| owner_facet | DE-355 DE-BY-UBR DE-945 DE-83 DE-634 |
| physical | 115 S. graph. Darst. |
| psigel | TUB-nvmb |
| publishDate | 1967 |
| publishDateSearch | 1967 |
| publishDateSort | 1967 |
| publisher | Prentice-Hall |
| record_format | marc |
| series2 | Prentice-Hall foundations of marketing series |
| spelling | Boyd, Harper W. Verfasser (DE-588)127617833 aut Promotion, a behavioral view Harper W. Boyd ; Sidney J. Levy Englewood Cliffs, NJ Prentice-Hall 1967 115 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Prentice-Hall foundations of marketing series Communication Publicité Ventes - Promotion Advertising Sales promotion Sales-promotion (DE-588)4076968-9 gnd rswk-swf Kommunikation (DE-588)4031883-7 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Sales-promotion (DE-588)4076968-9 s Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s Werbung (DE-588)4065541-6 s DE-604 Levy, Sidney J. 1921- Verfasser (DE-588)134043170 aut |
| spellingShingle | Boyd, Harper W. Levy, Sidney J. 1921- Promotion, a behavioral view Communication Publicité Ventes - Promotion Advertising Sales promotion Sales-promotion (DE-588)4076968-9 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4076968-9 (DE-588)4031883-7 (DE-588)4065541-6 (DE-588)4037589-4 |
| title | Promotion, a behavioral view |
| title_auth | Promotion, a behavioral view |
| title_exact_search | Promotion, a behavioral view |
| title_full | Promotion, a behavioral view Harper W. Boyd ; Sidney J. Levy |
| title_fullStr | Promotion, a behavioral view Harper W. Boyd ; Sidney J. Levy |
| title_full_unstemmed | Promotion, a behavioral view Harper W. Boyd ; Sidney J. Levy |
| title_short | Promotion, a behavioral view |
| title_sort | promotion a behavioral view |
| topic | Communication Publicité Ventes - Promotion Advertising Sales promotion Sales-promotion (DE-588)4076968-9 gnd Kommunikation (DE-588)4031883-7 gnd Werbung (DE-588)4065541-6 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Communication Publicité Ventes - Promotion Advertising Sales promotion Sales-promotion Kommunikation Werbung Marketing |
| work_keys_str_mv | AT boydharperw promotionabehavioralview AT levysidneyj promotionabehavioralview |