Die hohe Kunst des Werbetextens: fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves
Saved in:
| Format: | Book |
|---|---|
| Language: | German |
| Published: |
München
Verl. Moderne Industrie
1967
|
| Subjects: | |
| Physical Description: | 142 S. Ill. |
Staff View
MARC
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Record in the Search Index
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| bvnumber | BV007034257 |
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| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV007034257 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:54:14Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004462094 |
| oclc_num | 174622742 |
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| owner_facet | DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-945 DE-B170 DE-188 DE-N2 |
| physical | 142 S. Ill. |
| publishDate | 1967 |
| publishDateSearch | 1967 |
| publishDateSort | 1967 |
| publisher | Verl. Moderne Industrie |
| record_format | marc |
| spelling | The art of writing advertising Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves München Verl. Moderne Industrie 1967 142 S. Ill. txt rdacontent n rdamedia nc rdacarrier Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbesprache (DE-588)4065535-0 s DE-604 Higgins, Denis Sonstige oth Bernbach, William 1911-1982 Sonstige (DE-588)119111330 oth |
| spellingShingle | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves Werbesprache (DE-588)4065535-0 gnd |
| subject_GND | (DE-588)4065535-0 |
| title | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_alt | The art of writing advertising |
| title_auth | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_exact_search | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_full | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_fullStr | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_full_unstemmed | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_short | Die hohe Kunst des Werbetextens |
| title_sort | die hohe kunst des werbetextens funf interviews von denis higgins mit william bernbach leo burnett george gribbin david ogilvy rosser reeves |
| title_sub | fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| topic | Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | Werbesprache |
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