Die hohe Kunst des Werbetextens: fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | German |
| Veröffentlicht: |
München
Verl. Moderne Industrie
1967
|
| Schlagworte: | |
| Beschreibung: | 142 S. Ill. |
Internformat
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV007034257 | ||
| 003 | DE-604 | ||
| 005 | 19941025 | ||
| 007 | t | ||
| 008 | 930415s1967 a||| |||| 00||| ger d | ||
| 035 | |a (OCoLC)174622742 | ||
| 035 | |a (DE-599)BVBBV007034257 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a ger | |
| 049 | |a DE-355 |a DE-19 |a DE-945 |a DE-B170 |a DE-188 |a DE-N2 | ||
| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 130 | 0 | |a The art of writing advertising | |
| 245 | 1 | 0 | |a Die hohe Kunst des Werbetextens |b fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| 264 | 1 | |a München |b Verl. Moderne Industrie |c 1967 | |
| 300 | |a 142 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Werbesprache |0 (DE-588)4065535-0 |2 gnd |9 rswk-swf |
| 689 | 0 | 0 | |a Werbesprache |0 (DE-588)4065535-0 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Higgins, Denis |e Sonstige |4 oth | |
| 700 | 1 | |a Bernbach, William |d 1911-1982 |e Sonstige |0 (DE-588)119111330 |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004462094 | ||
Datensatz im Suchindex
| _version_ | 1804121202891948032 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)119111330 |
| building | Verbundindex |
| bvnumber | BV007034257 |
| classification_rvk | QP 632 |
| ctrlnum | (OCoLC)174622742 (DE-599)BVBBV007034257 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01109nam a2200313 c 4500</leader><controlfield tag="001">BV007034257</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">19941025 </controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">930415s1967 a||| |||| 00||| ger d</controlfield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)174622742</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)BVBBV007034257</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">ger</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-355</subfield><subfield code="a">DE-19</subfield><subfield code="a">DE-945</subfield><subfield code="a">DE-B170</subfield><subfield code="a">DE-188</subfield><subfield code="a">DE-N2</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 632</subfield><subfield code="0">(DE-625)141918:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="130" ind1="0" ind2=" "><subfield code="a">The art of writing advertising</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Die hohe Kunst des Werbetextens</subfield><subfield code="b">fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">München</subfield><subfield code="b">Verl. Moderne Industrie</subfield><subfield code="c">1967</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">142 S.</subfield><subfield code="b">Ill.</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Werbesprache</subfield><subfield code="0">(DE-588)4065535-0</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Higgins, Denis</subfield><subfield code="e">Sonstige</subfield><subfield code="4">oth</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Bernbach, William</subfield><subfield code="d">1911-1982</subfield><subfield code="e">Sonstige</subfield><subfield code="0">(DE-588)119111330</subfield><subfield code="4">oth</subfield></datafield><datafield tag="999" ind1=" " ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-004462094</subfield></datafield></record></collection> |
| id | DE-604.BV007034257 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:54:14Z |
| institution | BVB |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004462094 |
| oclc_num | 174622742 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-945 DE-B170 DE-188 DE-N2 |
| owner_facet | DE-355 DE-BY-UBR DE-19 DE-BY-UBM DE-945 DE-B170 DE-188 DE-N2 |
| physical | 142 S. Ill. |
| publishDate | 1967 |
| publishDateSearch | 1967 |
| publishDateSort | 1967 |
| publisher | Verl. Moderne Industrie |
| record_format | marc |
| spelling | The art of writing advertising Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves München Verl. Moderne Industrie 1967 142 S. Ill. txt rdacontent n rdamedia nc rdacarrier Werbesprache (DE-588)4065535-0 gnd rswk-swf Werbesprache (DE-588)4065535-0 s DE-604 Higgins, Denis Sonstige oth Bernbach, William 1911-1982 Sonstige (DE-588)119111330 oth |
| spellingShingle | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves Werbesprache (DE-588)4065535-0 gnd |
| subject_GND | (DE-588)4065535-0 |
| title | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_alt | The art of writing advertising |
| title_auth | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_exact_search | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_full | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_fullStr | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_full_unstemmed | Die hohe Kunst des Werbetextens fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| title_short | Die hohe Kunst des Werbetextens |
| title_sort | die hohe kunst des werbetextens funf interviews von denis higgins mit william bernbach leo burnett george gribbin david ogilvy rosser reeves |
| title_sub | fünf Interviews von Denis Higgins mit William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves |
| topic | Werbesprache (DE-588)4065535-0 gnd |
| topic_facet | Werbesprache |
| work_keys_str_mv | UT theartofwritingadvertising AT higginsdenis diehohekunstdeswerbetextensfunfinterviewsvondenishigginsmitwilliambernbachleoburnettgeorgegribbindavidogilvyrosserreeves AT bernbachwilliam diehohekunstdeswerbetextensfunfinterviewsvondenishigginsmitwilliambernbachleoburnettgeorgegribbindavidogilvyrosserreeves |