Advertising psychology and research: An introductory book
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New York
McGraw-Hill
1950
|
| Subjects: | |
| Physical Description: | XI, 765 S., Abb. |
Staff View
MARC
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| 245 | 1 | 0 | |a Advertising psychology and research |b An introductory book |c Darrell Blaine Lucas ; Steuart Henderson Britt |
| 264 | 1 | |a New York |b McGraw-Hill |c 1950 | |
| 300 | |a XI, 765 S., Abb. | ||
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| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Advertising |x Research | |
| 700 | 1 | |a Britt, Steuart Henderson |d 1907-1979 |e Verfasser |0 (DE-588)107580276 |4 aut | |
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Record in the Search Index
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| any_adam_object | |
| author | Lucas, Darrell Blaine 1902-1995 Britt, Steuart Henderson 1907-1979 |
| author_GND | (DE-588)107580268 (DE-588)107580276 |
| author_facet | Lucas, Darrell Blaine 1902-1995 Britt, Steuart Henderson 1907-1979 |
| author_role | aut aut |
| author_sort | Lucas, Darrell Blaine 1902-1995 |
| author_variant | d b l db dbl s h b sh shb |
| building | Verbundindex |
| bvnumber | BV007034001 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822 |
| callnumber-search | HF5822 |
| callnumber-sort | HF 45822 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 QP 630 |
| ctrlnum | (OCoLC)244857 (DE-599)BVBBV007034001 |
| dewey-full | 659.10115 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10115 |
| dewey-search | 659.10115 |
| dewey-sort | 3659.10115 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV007034001 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:54:14Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004461861 |
| oclc_num | 244857 |
| open_access_boolean | |
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| owner_facet | DE-355 DE-BY-UBR DE-29 DE-N2 DE-19 DE-BY-UBM DE-83 DE-11 |
| physical | XI, 765 S., Abb. |
| publishDate | 1950 |
| publishDateSearch | 1950 |
| publishDateSort | 1950 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Lucas, Darrell Blaine 1902-1995 Verfasser (DE-588)107580268 aut Advertising psychology and research An introductory book Darrell Blaine Lucas ; Steuart Henderson Britt New York McGraw-Hill 1950 XI, 765 S., Abb. txt rdacontent n rdamedia nc rdacarrier Propaganda (Aspectos Psicologicos) larpcal Reclame gtt Psychologie Advertising Advertising Psychological aspects Advertising Research Britt, Steuart Henderson 1907-1979 Verfasser (DE-588)107580276 aut |
| spellingShingle | Lucas, Darrell Blaine 1902-1995 Britt, Steuart Henderson 1907-1979 Advertising psychology and research An introductory book Propaganda (Aspectos Psicologicos) larpcal Reclame gtt Psychologie Advertising Advertising Psychological aspects Advertising Research |
| title | Advertising psychology and research An introductory book |
| title_auth | Advertising psychology and research An introductory book |
| title_exact_search | Advertising psychology and research An introductory book |
| title_full | Advertising psychology and research An introductory book Darrell Blaine Lucas ; Steuart Henderson Britt |
| title_fullStr | Advertising psychology and research An introductory book Darrell Blaine Lucas ; Steuart Henderson Britt |
| title_full_unstemmed | Advertising psychology and research An introductory book Darrell Blaine Lucas ; Steuart Henderson Britt |
| title_short | Advertising psychology and research |
| title_sort | advertising psychology and research an introductory book |
| title_sub | An introductory book |
| topic | Propaganda (Aspectos Psicologicos) larpcal Reclame gtt Psychologie Advertising Advertising Psychological aspects Advertising Research |
| topic_facet | Propaganda (Aspectos Psicologicos) Reclame Psychologie Advertising Advertising Psychological aspects Advertising Research |
| work_keys_str_mv | AT lucasdarrellblaine advertisingpsychologyandresearchanintroductorybook AT brittsteuarthenderson advertisingpsychologyandresearchanintroductorybook |