Advertising psychology and research: An introductory book
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
McGraw-Hill
1950
|
| Schlagworte: | |
| Beschreibung: | XI, 765 S., Abb. |
Internformat
MARC
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| 035 | |a (OCoLC)244857 | ||
| 035 | |a (DE-599)BVBBV007034001 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-29 |a DE-N2 |a DE-19 |a DE-83 |a DE-11 | ||
| 050 | 0 | |a HF5822 | |
| 082 | 0 | |a 659.10115 | |
| 084 | |a CW 7500 |0 (DE-625)19206: |2 rvk | ||
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| 100 | 1 | |a Lucas, Darrell Blaine |d 1902-1995 |e Verfasser |0 (DE-588)107580268 |4 aut | |
| 245 | 1 | 0 | |a Advertising psychology and research |b An introductory book |c Darrell Blaine Lucas ; Steuart Henderson Britt |
| 264 | 1 | |a New York |b McGraw-Hill |c 1950 | |
| 300 | |a XI, 765 S., Abb. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Propaganda (Aspectos Psicologicos) |2 larpcal | |
| 650 | 7 | |a Reclame |2 gtt | |
| 650 | 4 | |a Psychologie | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Advertising |x Psychological aspects | |
| 650 | 4 | |a Advertising |x Research | |
| 700 | 1 | |a Britt, Steuart Henderson |d 1907-1979 |e Verfasser |0 (DE-588)107580276 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004461861 | ||
Datensatz im Suchindex
| _version_ | 1804121202552209408 |
|---|---|
| any_adam_object | |
| author | Lucas, Darrell Blaine 1902-1995 Britt, Steuart Henderson 1907-1979 |
| author_GND | (DE-588)107580268 (DE-588)107580276 |
| author_facet | Lucas, Darrell Blaine 1902-1995 Britt, Steuart Henderson 1907-1979 |
| author_role | aut aut |
| author_sort | Lucas, Darrell Blaine 1902-1995 |
| author_variant | d b l db dbl s h b sh shb |
| building | Verbundindex |
| bvnumber | BV007034001 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822 |
| callnumber-search | HF5822 |
| callnumber-sort | HF 45822 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CW 7500 QP 630 |
| ctrlnum | (OCoLC)244857 (DE-599)BVBBV007034001 |
| dewey-full | 659.10115 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.10115 |
| dewey-search | 659.10115 |
| dewey-sort | 3659.10115 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV007034001 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:54:14Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004461861 |
| oclc_num | 244857 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-29 DE-N2 DE-19 DE-BY-UBM DE-83 DE-11 |
| owner_facet | DE-355 DE-BY-UBR DE-29 DE-N2 DE-19 DE-BY-UBM DE-83 DE-11 |
| physical | XI, 765 S., Abb. |
| publishDate | 1950 |
| publishDateSearch | 1950 |
| publishDateSort | 1950 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | Lucas, Darrell Blaine 1902-1995 Verfasser (DE-588)107580268 aut Advertising psychology and research An introductory book Darrell Blaine Lucas ; Steuart Henderson Britt New York McGraw-Hill 1950 XI, 765 S., Abb. txt rdacontent n rdamedia nc rdacarrier Propaganda (Aspectos Psicologicos) larpcal Reclame gtt Psychologie Advertising Advertising Psychological aspects Advertising Research Britt, Steuart Henderson 1907-1979 Verfasser (DE-588)107580276 aut |
| spellingShingle | Lucas, Darrell Blaine 1902-1995 Britt, Steuart Henderson 1907-1979 Advertising psychology and research An introductory book Propaganda (Aspectos Psicologicos) larpcal Reclame gtt Psychologie Advertising Advertising Psychological aspects Advertising Research |
| title | Advertising psychology and research An introductory book |
| title_auth | Advertising psychology and research An introductory book |
| title_exact_search | Advertising psychology and research An introductory book |
| title_full | Advertising psychology and research An introductory book Darrell Blaine Lucas ; Steuart Henderson Britt |
| title_fullStr | Advertising psychology and research An introductory book Darrell Blaine Lucas ; Steuart Henderson Britt |
| title_full_unstemmed | Advertising psychology and research An introductory book Darrell Blaine Lucas ; Steuart Henderson Britt |
| title_short | Advertising psychology and research |
| title_sort | advertising psychology and research an introductory book |
| title_sub | An introductory book |
| topic | Propaganda (Aspectos Psicologicos) larpcal Reclame gtt Psychologie Advertising Advertising Psychological aspects Advertising Research |
| topic_facet | Propaganda (Aspectos Psicologicos) Reclame Psychologie Advertising Advertising Psychological aspects Advertising Research |
| work_keys_str_mv | AT lucasdarrellblaine advertisingpsychologyandresearchanintroductorybook AT brittsteuarthenderson advertisingpsychologyandresearchanintroductorybook |