Promotional strategy:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Homewood, Ill.
Irwin
1967
|
| Schlagworte: | |
| Beschreibung: | XIII, 665 S. |
Internformat
MARC
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| 003 | DE-604 | ||
| 005 | 20150714 | ||
| 007 | t | ||
| 008 | 930415s1967 |||| 00||| eng d | ||
| 035 | |a (OCoLC)522050 | ||
| 035 | |a (DE-599)BVBBV007033987 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-355 |a DE-83 |a DE-188 |a DE-N2 |a DE-20 | ||
| 050 | 0 | |a HF5415 | |
| 082 | 0 | |a 658.8/2 | |
| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 100 | 1 | |a Engel, James F. |d 1934- |e Verfasser |0 (DE-588)142573574 |4 aut | |
| 245 | 1 | 0 | |a Promotional strategy |c James F. Engel ; Hugh G. Wales ; Martin R. Warshaw |
| 264 | 1 | |a Homewood, Ill. |b Irwin |c 1967 | |
| 300 | |a XIII, 665 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Marketing |x Management | |
| 700 | 1 | |a Wales, Hugh G. |e Verfasser |4 aut | |
| 700 | 1 | |a Warshaw, Martin R. |e Verfasser |4 aut | |
| 940 | 1 | |q TUB-nveb | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004461847 | ||
Datensatz im Suchindex
| _version_ | 1804121202527043584 |
|---|---|
| any_adam_object | |
| author | Engel, James F. 1934- Wales, Hugh G. Warshaw, Martin R. |
| author_GND | (DE-588)142573574 |
| author_facet | Engel, James F. 1934- Wales, Hugh G. Warshaw, Martin R. |
| author_role | aut aut aut |
| author_sort | Engel, James F. 1934- |
| author_variant | j f e jf jfe h g w hg hgw m r w mr mrw |
| building | Verbundindex |
| bvnumber | BV007033987 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)522050 (DE-599)BVBBV007033987 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV007033987 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:54:14Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004461847 |
| oclc_num | 522050 |
| open_access_boolean | |
| owner | DE-355 DE-BY-UBR DE-83 DE-188 DE-N2 DE-20 |
| owner_facet | DE-355 DE-BY-UBR DE-83 DE-188 DE-N2 DE-20 |
| physical | XIII, 665 S. |
| psigel | TUB-nveb |
| publishDate | 1967 |
| publishDateSearch | 1967 |
| publishDateSort | 1967 |
| publisher | Irwin |
| record_format | marc |
| spelling | Engel, James F. 1934- Verfasser (DE-588)142573574 aut Promotional strategy James F. Engel ; Hugh G. Wales ; Martin R. Warshaw Homewood, Ill. Irwin 1967 XIII, 665 S. txt rdacontent n rdamedia nc rdacarrier Marketing Publicité Advertising Marketing Management Wales, Hugh G. Verfasser aut Warshaw, Martin R. Verfasser aut |
| spellingShingle | Engel, James F. 1934- Wales, Hugh G. Warshaw, Martin R. Promotional strategy Marketing Publicité Advertising Marketing Management |
| title | Promotional strategy |
| title_auth | Promotional strategy |
| title_exact_search | Promotional strategy |
| title_full | Promotional strategy James F. Engel ; Hugh G. Wales ; Martin R. Warshaw |
| title_fullStr | Promotional strategy James F. Engel ; Hugh G. Wales ; Martin R. Warshaw |
| title_full_unstemmed | Promotional strategy James F. Engel ; Hugh G. Wales ; Martin R. Warshaw |
| title_short | Promotional strategy |
| title_sort | promotional strategy |
| topic | Marketing Publicité Advertising Marketing Management |
| topic_facet | Marketing Publicité Advertising Marketing Management |
| work_keys_str_mv | AT engeljamesf promotionalstrategy AT waleshughg promotionalstrategy AT warshawmartinr promotionalstrategy |