Einführung in die Werbelehre:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Stuttgart [u.a.]
Kohlhammer
1993
|
| Ausgabe: | 5. Aufl. |
| Schlagworte: | |
| Beschreibung: | 265 S. Ill., graph. Darst. |
| ISBN: | 3170125265 |
Internformat
MARC
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| 084 | |a QP 630 |0 (DE-625)141916: |2 rvk | ||
| 100 | 1 | |a Huth, Rupert |d 1934- |e Verfasser |0 (DE-588)109323149 |4 aut | |
| 245 | 1 | 0 | |a Einführung in die Werbelehre |c Rupert Huth ; Dieter Pflaum |
| 250 | |a 5. Aufl. | ||
| 264 | 1 | |a Stuttgart [u.a.] |b Kohlhammer |c 1993 | |
| 300 | |a 265 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Lehrbuch |0 (DE-588)4123623-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbelehre |0 (DE-588)4189641-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 651 | 7 | |a Deutschland |0 (DE-588)4011882-4 |2 gnd |9 rswk-swf | |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Deutschland |0 (DE-588)4011882-4 |D g |
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| 689 | 0 | 2 | |a Lehrbuch |0 (DE-588)4123623-3 |D s |
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| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804120920634163200 |
|---|---|
| any_adam_object | |
| author | Huth, Rupert 1934- Pflaum, Dieter |
| author_GND | (DE-588)109323149 |
| author_facet | Huth, Rupert 1934- Pflaum, Dieter |
| author_role | aut aut |
| author_sort | Huth, Rupert 1934- |
| author_variant | r h rh d p dp |
| building | Verbundindex |
| bvnumber | BV006643322 |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)46192226 (DE-599)BVBBV006643322 |
| discipline | Wirtschaftswissenschaften |
| edition | 5. Aufl. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| geographic | Deutschland (DE-588)4011882-4 gnd |
| geographic_facet | Deutschland |
| id | DE-604.BV006643322 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:49:45Z |
| institution | BVB |
| isbn | 3170125265 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004246547 |
| oclc_num | 46192226 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-22 DE-BY-UBG DE-20 DE-859 DE-523 DE-634 DE-11 DE-188 DE-Veh1 DE-Po75 |
| owner_facet | DE-19 DE-BY-UBM DE-22 DE-BY-UBG DE-20 DE-859 DE-523 DE-634 DE-11 DE-188 DE-Veh1 DE-Po75 |
| physical | 265 S. Ill., graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Kohlhammer |
| record_format | marc |
| spelling | Huth, Rupert 1934- Verfasser (DE-588)109323149 aut Einführung in die Werbelehre Rupert Huth ; Dieter Pflaum 5. Aufl. Stuttgart [u.a.] Kohlhammer 1993 265 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier Lehrbuch (DE-588)4123623-3 gnd rswk-swf Werbelehre (DE-588)4189641-5 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Deutschland (DE-588)4011882-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Deutschland (DE-588)4011882-4 g Werbung (DE-588)4065541-6 s Lehrbuch (DE-588)4123623-3 s 1\p DE-604 Werbelehre (DE-588)4189641-5 s 2\p DE-604 Pflaum, Dieter Verfasser aut 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Huth, Rupert 1934- Pflaum, Dieter Einführung in die Werbelehre Lehrbuch (DE-588)4123623-3 gnd Werbelehre (DE-588)4189641-5 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4123623-3 (DE-588)4189641-5 (DE-588)4065541-6 (DE-588)4011882-4 (DE-588)4151278-9 |
| title | Einführung in die Werbelehre |
| title_auth | Einführung in die Werbelehre |
| title_exact_search | Einführung in die Werbelehre |
| title_full | Einführung in die Werbelehre Rupert Huth ; Dieter Pflaum |
| title_fullStr | Einführung in die Werbelehre Rupert Huth ; Dieter Pflaum |
| title_full_unstemmed | Einführung in die Werbelehre Rupert Huth ; Dieter Pflaum |
| title_short | Einführung in die Werbelehre |
| title_sort | einfuhrung in die werbelehre |
| topic | Lehrbuch (DE-588)4123623-3 gnd Werbelehre (DE-588)4189641-5 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Lehrbuch Werbelehre Werbung Deutschland Einführung |
| work_keys_str_mv | AT huthrupert einfuhrungindiewerbelehre AT pflaumdieter einfuhrungindiewerbelehre |