Consumer profiles: an introduction to psychographics
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
London u.a.
Routledge
1992
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | Consumer research and policy series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VII, 189 S. graph. Darst. |
| ISBN: | 0415075343 |
Internformat
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Datensatz im Suchindex
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| adam_text | Contents
List of tables viii
List of figures ix
Preface x
1 Introduction: market segmentation strategies 1
The role of market segmentation 1
Target marketing 3
Segmenting consumer markets 3
Physical attribute classification 5
Beha vioural attribute classification 20
Conclusion 29
2 History and background of psychographics 31
Introduction 31
Clarifying the definition of psychographics 33
Qualitative or quantitative psychographics 35
3 Personality profiling of consumers 40
Introduction 40
Psychoanalytic theory 41
Motivation theory 43
Social theory 44
Trait factor theories 45
Self concept theory 46
77ie application of personality variables to consumer markets 48
Conclusions from personality research 61
4 Psychographic systems for consumer profiling 62
Introduction 62
Psychographics 64
Lifestyle concepts and measurements 70
TAe fow/c K4L5 system 72
vi Contents
A comparison of VALS and other monitors 78 i
New VALS system 80 !
Social value groups 82
List of Values 83 j
Conclusion 86
5 Critique of psychographics 87 !
Introduction 87
General or specific? 88
The pros and cons of psychographics 89
Appraising psychographics 91
Application of psychographics 97
Conclusion 98
6 Applications of psychographics: I. Consumer activity 100
Introduction 100
Shopping types 103
The supermarket customer 105
Psychographic profiles for different retail categories 107
Local versus non local shopping 109
Fashion 111
Product specific segmentation 113
Conclusion 121
7 Applications of psychographics: II. Media markets 124
Introduction 124
Segmenting media markets 126
Television audience segmentation 128
Psychographic audience typologies 135
Home video 137
Conclusion 139
8 Applications of psychographics: III. Consumer sub groups 141
Introduction 141
77ie women s market 141
The elderly 148
Conclusion 157
9 Putting psychographics into practice 158
Introduction 158
Advantages of psychographics 159
General guidelines for practitioners 161
Syndicated research 162
Specific concerns with market segmentation 163
Contents vii
The generalisability of market segmentation 168
Conclusion 169
Bibliography 171
Index 184
|
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| spelling | Gunter, Barrie Verfasser aut Consumer profiles an introduction to psychographics Barrie Gunter and Adrian Furnham 1. publ. London u.a. Routledge 1992 VII, 189 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Consumer research and policy series Psychographie (DE-588)4176216-2 gnd rswk-swf Verbraucher (DE-588)4062632-5 gnd rswk-swf Verbraucherprofil gnd rswk-swf Psychographie (DE-588)4176216-2 s Verbraucher (DE-588)4062632-5 s DE-604 Verbraucherprofil f Furnham, Adrian 1953- Verfasser (DE-588)124505384 aut HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004244930&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Consumer profiles an introduction to psychographics |
| title_auth | Consumer profiles an introduction to psychographics |
| title_exact_search | Consumer profiles an introduction to psychographics |
| title_full | Consumer profiles an introduction to psychographics Barrie Gunter and Adrian Furnham |
| title_fullStr | Consumer profiles an introduction to psychographics Barrie Gunter and Adrian Furnham |
| title_full_unstemmed | Consumer profiles an introduction to psychographics Barrie Gunter and Adrian Furnham |
| title_short | Consumer profiles |
| title_sort | consumer profiles an introduction to psychographics |
| title_sub | an introduction to psychographics |
| topic | Psychographie (DE-588)4176216-2 gnd Verbraucher (DE-588)4062632-5 gnd |
| topic_facet | Psychographie Verbraucher Verbraucherprofil |
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