The turnaround prescription: repositioning troubled companies
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York [u.a.]
Free Pr.
1992
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XIX, 198 S. |
| ISBN: | 002912395X |
Internformat
MARC
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| 245 | 1 | 0 | |a The turnaround prescription |b repositioning troubled companies |c Mark R. Goldston |
| 264 | 1 | |a New York [u.a.] |b Free Pr. |c 1992 | |
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Datensatz im Suchindex
| _version_ | 1804120904475607040 |
|---|---|
| adam_text | Contents
Preface ix
Introduction xv
PARTI
Engineering a Corporate Turnaround 1
1 Turnaround Diagnostics 3
2 Symptoms of a Firm in Need of a Turnaround 6
3 The Turnaround Prescription 29
PART II
Engineering a Marketing Turnaround:
concepts and cases 57
4 The Marketing Turnaround Blueprint 59
5 Analyzing Relevant Product Categories 66
6 Revell, Inc. 69
7 Creating a Mission Statement 75
8 Determining the Specific Advantages of
the Company **3
9 The Corporate Life Cycle 89
10 The Corporate Capabilities Matrix 95
11 Faberge USA, Inc. 101
12 Value Engineering ^
13 Product Positioning: The Marketing
Birth Certificate 120
14 Trademark Leveraging 131
15 Revlon Fragrance Division 137
16 Creating and Utilizing a Market
Segmentation Analysis 144
17 The New Product Marketing Decision Tree 154
18 The Business Building Octagon 165
19 Business Outlook for the 1990s 185
Index 191
|
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| id | DE-604.BV006627065 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:49:30Z |
| institution | BVB |
| isbn | 002912395X |
| language | English |
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| spelling | Goldston, Mark R. Verfasser aut The turnaround prescription repositioning troubled companies Mark R. Goldston New York [u.a.] Free Pr. 1992 XIX, 198 S. txt rdacontent n rdamedia nc rdacarrier Corporate turnarounds Unternehmenssanierung (DE-588)4078612-2 gnd rswk-swf Unternehmenskrise (DE-588)4078605-5 gnd rswk-swf Unternehmenskrise (DE-588)4078605-5 s Unternehmenssanierung (DE-588)4078612-2 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004235655&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Goldston, Mark R. The turnaround prescription repositioning troubled companies Corporate turnarounds Unternehmenssanierung (DE-588)4078612-2 gnd Unternehmenskrise (DE-588)4078605-5 gnd |
| subject_GND | (DE-588)4078612-2 (DE-588)4078605-5 |
| title | The turnaround prescription repositioning troubled companies |
| title_auth | The turnaround prescription repositioning troubled companies |
| title_exact_search | The turnaround prescription repositioning troubled companies |
| title_full | The turnaround prescription repositioning troubled companies Mark R. Goldston |
| title_fullStr | The turnaround prescription repositioning troubled companies Mark R. Goldston |
| title_full_unstemmed | The turnaround prescription repositioning troubled companies Mark R. Goldston |
| title_short | The turnaround prescription |
| title_sort | the turnaround prescription repositioning troubled companies |
| title_sub | repositioning troubled companies |
| topic | Corporate turnarounds Unternehmenssanierung (DE-588)4078612-2 gnd Unternehmenskrise (DE-588)4078605-5 gnd |
| topic_facet | Corporate turnarounds Unternehmenssanierung Unternehmenskrise |
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