Einführung in das Marketing: Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | German |
| Veröffentlicht: |
Wiesbaden
Gabler
1993
|
| Ausgabe: | Durchges. Nachdr. der 1. Aufl. |
| Schriftenreihe: | Praxis der Unternehmensführung
|
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 121 - 127 |
| Beschreibung: | VI, 146 S. graph. Darst. |
| ISBN: | 3409139729 |
Internformat
MARC
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| 084 | |a QP 600 |0 (DE-625)141905: |2 rvk | ||
| 084 | |a 17 |2 sdnb | ||
| 100 | 1 | |a Dallmer, Heinz |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Einführung in das Marketing |b Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing |c Heinz Dallmer ; Helmut Kuhnle ; Jürgen Witt |
| 250 | |a Durchges. Nachdr. der 1. Aufl. | ||
| 264 | 1 | |a Wiesbaden |b Gabler |c 1993 | |
| 300 | |a VI, 146 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Praxis der Unternehmensführung | |
| 500 | |a Literaturverz. S. 121 - 127 | ||
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Marketing |0 (DE-588)4037589-4 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Kuhnle, Helmut |d 1940- |e Verfasser |0 (DE-588)130871060 |4 aut | |
| 700 | 1 | |a Witt, Jürgen |d 1933- |e Verfasser |0 (DE-588)136056091 |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004234615 | ||
Datensatz im Suchindex
| _version_ | 1804120902747553792 |
|---|---|
| any_adam_object | |
| author | Dallmer, Heinz Kuhnle, Helmut 1940- Witt, Jürgen 1933- |
| author_GND | (DE-588)130871060 (DE-588)136056091 |
| author_facet | Dallmer, Heinz Kuhnle, Helmut 1940- Witt, Jürgen 1933- |
| author_role | aut aut aut |
| author_sort | Dallmer, Heinz |
| author_variant | h d hd h k hk j w jw |
| building | Verbundindex |
| bvnumber | BV006624869 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)180541131 (DE-599)BVBBV006624869 |
| discipline | Wirtschaftswissenschaften |
| edition | Durchges. Nachdr. der 1. Aufl. |
| format | Book |
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| genre | (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV006624869 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:49:28Z |
| institution | BVB |
| isbn | 3409139729 |
| language | German |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004234615 |
| oclc_num | 180541131 |
| open_access_boolean | |
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| owner_facet | DE-859 DE-19 DE-BY-UBM DE-29 DE-521 DE-11 DE-634 |
| physical | VI, 146 S. graph. Darst. |
| publishDate | 1993 |
| publishDateSearch | 1993 |
| publishDateSort | 1993 |
| publisher | Gabler |
| record_format | marc |
| series2 | Praxis der Unternehmensführung |
| spelling | Dallmer, Heinz Verfasser aut Einführung in das Marketing Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing Heinz Dallmer ; Helmut Kuhnle ; Jürgen Witt Durchges. Nachdr. der 1. Aufl. Wiesbaden Gabler 1993 VI, 146 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Praxis der Unternehmensführung Literaturverz. S. 121 - 127 Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Kuhnle, Helmut 1940- Verfasser (DE-588)130871060 aut Witt, Jürgen 1933- Verfasser (DE-588)136056091 aut |
| spellingShingle | Dallmer, Heinz Kuhnle, Helmut 1940- Witt, Jürgen 1933- Einführung in das Marketing Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Einführung in das Marketing Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing |
| title_auth | Einführung in das Marketing Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing |
| title_exact_search | Einführung in das Marketing Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing |
| title_full | Einführung in das Marketing Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing Heinz Dallmer ; Helmut Kuhnle ; Jürgen Witt |
| title_fullStr | Einführung in das Marketing Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing Heinz Dallmer ; Helmut Kuhnle ; Jürgen Witt |
| title_full_unstemmed | Einführung in das Marketing Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing Heinz Dallmer ; Helmut Kuhnle ; Jürgen Witt |
| title_short | Einführung in das Marketing |
| title_sort | einfuhrung in das marketing begriff marketing marktforschung marketingforschung marketinginstrumente direct marketing new marketing zukunftiges marketing |
| title_sub | Begriff Marketing, Marktforschung, Marketingforschung, Marketinginstrumente, Direct Marketing, New Marketing, Zukünftiges Marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Einführung |
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