The basic principles of marketing warfare:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester u.a.
Wiley
1987
|
| Ausgabe: | Engl. language ed. |
| Schlagworte: | |
| Beschreibung: | XI, 164 S. graph. Darst. |
| ISBN: | 0471915459 |
Internformat
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| 245 | 1 | 0 | |a The basic principles of marketing warfare |c by Robert Durö and Björn Sandström |
| 250 | |a Engl. language ed. | ||
| 264 | 1 | |a Chichester u.a. |b Wiley |c 1987 | |
| 300 | |a XI, 164 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Marketing | |
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| 700 | 1 | |a Sandström, Björn |e Verfasser |4 aut | |
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Datensatz im Suchindex
| _version_ | 1804120897322221568 |
|---|---|
| any_adam_object | |
| author | Durö, Robert Sandström, Björn |
| author_facet | Durö, Robert Sandström, Björn |
| author_role | aut aut |
| author_sort | Durö, Robert |
| author_variant | r d rd b s bs |
| building | Verbundindex |
| bvnumber | BV006620504 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415 |
| callnumber-search | HF5415 |
| callnumber-sort | HF 45415 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)15518740 (DE-599)BVBBV006620504 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | Engl. language ed. |
| format | Book |
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| id | DE-604.BV006620504 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:49:23Z |
| institution | BVB |
| isbn | 0471915459 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004231002 |
| oclc_num | 15518740 |
| open_access_boolean | |
| owner | DE-19 DE-BY-UBM DE-188 |
| owner_facet | DE-19 DE-BY-UBM DE-188 |
| physical | XI, 164 S. graph. Darst. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
| publishDateSort | 1987 |
| publisher | Wiley |
| record_format | marc |
| spelling | Durö, Robert Verfasser aut The basic principles of marketing warfare by Robert Durö and Björn Sandström Engl. language ed. Chichester u.a. Wiley 1987 XI, 164 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Marketing Marketingstrategie (DE-588)4120697-6 gnd rswk-swf Marketingstrategie (DE-588)4120697-6 s DE-604 Sandström, Björn Verfasser aut |
| spellingShingle | Durö, Robert Sandström, Björn The basic principles of marketing warfare Marketing Marketingstrategie (DE-588)4120697-6 gnd |
| subject_GND | (DE-588)4120697-6 |
| title | The basic principles of marketing warfare |
| title_auth | The basic principles of marketing warfare |
| title_exact_search | The basic principles of marketing warfare |
| title_full | The basic principles of marketing warfare by Robert Durö and Björn Sandström |
| title_fullStr | The basic principles of marketing warfare by Robert Durö and Björn Sandström |
| title_full_unstemmed | The basic principles of marketing warfare by Robert Durö and Björn Sandström |
| title_short | The basic principles of marketing warfare |
| title_sort | the basic principles of marketing warfare |
| topic | Marketing Marketingstrategie (DE-588)4120697-6 gnd |
| topic_facet | Marketing Marketingstrategie |
| work_keys_str_mv | AT durorobert thebasicprinciplesofmarketingwarfare AT sandstrombjorn thebasicprinciplesofmarketingwarfare |