Beyond mind games: the marketing power of psychographics
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
Ithaca, NY
American Demographic Books
1992
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| Ausgabe: | 2. print. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | VI, 263 S. graph. Darst. |
| ISBN: | 0936889101 |
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Datensatz im Suchindex
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| adam_text | Acknowledgments vi
Preface 2
Part I: The Evolution of Psychographic Research
Chapter 1 Measures of the Mind: The Beginnings 6
Chapter 2 The Birth of Psychographics: Focus on the Person 18
Part II: Psychographics Realized
Chapter 3 Portraits of America: The Original VALS 32
Chapter 4 The American Pulse: Yankelovich s Monitor 50
Chapter 5 Disillusionment and the New VALS 2 68
Part III: Applying Psychographics
Chapter 6 Psychographics in Advertising 96
Chapter 7 Motivational Revival: From Mining Emotions
to Bonding with Brands 124
iv
Chapter 8 Going Global: International Psychographics 142
Chapter 9 Going Local: Broadcast Markets 168
Chapter 10 Getting Specific: Attitudes and Behavior of
Users and Doers 188
Chapter 11 Retailing in an Era of Diversity 202
Chapter 12 Packaged Goods: Attitudes of the Core Consumer.... 220
Chapter 13 Geodemographics: You Are Where You Live 232
Chapter 14 Advice from the Experts: Avoiding the Pitfalls
of Psychographic Research 238
Appendix A Listing of Advertising Agencies Market
Research Firms 247
Bibliography 2.S2
Index 2Sd
v
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| spelling | Piirto, Rebecca Verfasser aut Beyond mind games the marketing power of psychographics Rebecca Piirto 2. print. Ithaca, NY American Demographic Books 1992 VI, 263 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Verbraucherforschung (DE-588)4187567-9 gnd rswk-swf Psychologie (DE-588)4047704-6 gnd rswk-swf Verbraucherforschung (DE-588)4187567-9 s Psychologie (DE-588)4047704-6 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004225669&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Beyond mind games the marketing power of psychographics |
| title_auth | Beyond mind games the marketing power of psychographics |
| title_exact_search | Beyond mind games the marketing power of psychographics |
| title_full | Beyond mind games the marketing power of psychographics Rebecca Piirto |
| title_fullStr | Beyond mind games the marketing power of psychographics Rebecca Piirto |
| title_full_unstemmed | Beyond mind games the marketing power of psychographics Rebecca Piirto |
| title_short | Beyond mind games |
| title_sort | beyond mind games the marketing power of psychographics |
| title_sub | the marketing power of psychographics |
| topic | Verbraucherforschung (DE-588)4187567-9 gnd Psychologie (DE-588)4047704-6 gnd |
| topic_facet | Verbraucherforschung Psychologie |
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