Managing global marketing: cases and text
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
PWS-Kent
1992
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | XX, 508 S. Ill., graph. Darst., Kt. |
| ISBN: | 053492977X |
Internformat
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
Case Abstracts xvii
How to Analyze a Case 1
PART ONE INTRODUCTION: 5
Global Markets and Marketing
1. Libby s Beverages 18
2. Nokia Data 52
PART TWO FORMULATING GLOBAL MARKETING
STRATEGY 83
Opportunity Analysis 101
3. The Skisailer 102
4. Lestra Design 120
5. Club Med Sales, Inc. (A) 136
6. Club Med Sales, Inc. (B) 146
Product Policy 166
7. Colgate Palmolive: Cleopatra 167
8. Nabisco Brands, Inc.—Cipster 189
Communication 200
9. Hertz Autovermietung GmbH (A) 201
10. Hertz Autovermietung GmbH (B) 219
11. Grasse Fragrances SA 228
vii
Distribution 241
12. Leykam Miirztaler 242
13. Jordan A/S 262
Pricing 278
14. Pharma Swede: Gastirup 279
15. Philip Morris KK 301
Global Marketing Programs 328
16. Swatch 329
17. Volvo Trucks Europe 377
PART THREE IMPLEMENTING GLOBAL STRATEGY: 395
From Global Vision to Management Action
18. Maschinenfabrik Meyer AG (A) 415
19. Maschinenfabrik Meyer AG (B) 434
20. Kao in Singapore 442
21. Alto Chemicals Europe (A) 469
22. Alto Chemicals Europe (B) 481
APPENDIX: 485
Country Facts Sheets
Austria 486
Belgium 487
Canada 488
Denmark 489
Finland 490
France 491
Greece 492
Ireland 493
Italy 494
Japan 495
The Netherlands 496
Norway 497
Portugal 498
Singapore 499
Spain 500
Sweden 501
Switzerland 502
United Kingdom 503
United States 504
West Germany 505
Notes to Country Facts Sheets 506
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| indexdate | 2024-07-09T16:49:06Z |
| institution | BVB |
| isbn | 053492977X |
| language | English |
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| spelling | Kashani, Kamran Verfasser aut Managing global marketing cases and text Kamran Kashani Boston PWS-Kent 1992 XX, 508 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Marchés d'exportation - Gestion - Cas, Études de Export marketing Management Case studies Internationales Marketing (DE-588)4125431-4 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Internationales Marketing (DE-588)4125431-4 s DE-604 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004219165&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
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| title | Managing global marketing cases and text |
| title_auth | Managing global marketing cases and text |
| title_exact_search | Managing global marketing cases and text |
| title_full | Managing global marketing cases and text Kamran Kashani |
| title_fullStr | Managing global marketing cases and text Kamran Kashani |
| title_full_unstemmed | Managing global marketing cases and text Kamran Kashani |
| title_short | Managing global marketing |
| title_sort | managing global marketing cases and text |
| title_sub | cases and text |
| topic | Marchés d'exportation - Gestion - Cas, Études de Export marketing Management Case studies Internationales Marketing (DE-588)4125431-4 gnd |
| topic_facet | Marchés d'exportation - Gestion - Cas, Études de Export marketing Management Case studies Internationales Marketing Fallstudiensammlung |
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