Les marques, capital de l'entreprise:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | French |
| Veröffentlicht: |
Paris
Éd. d'Organisation
1991
|
| Schlagworte: | |
| Beschreibung: | 367 S. graph. Darst. |
| ISBN: | 2708112961 |
Internformat
MARC
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| 100 | 1 | |a Kapferer, Jean-Noël |e Verfasser |0 (DE-588)118001280 |4 aut | |
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| 264 | 1 | |a Paris |b Éd. d'Organisation |c 1991 | |
| 300 | |a 367 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 7 | |a Entreprises - Finances |2 ram | |
| 650 | 4 | |a Entreprises - Image | |
| 650 | 7 | |a Entreprises - Image - Evaluation |2 ram | |
| 650 | 4 | |a Marque commerciale | |
| 650 | 4 | |a Marques de commerce | |
| 650 | 4 | |a Produit | |
| 650 | 4 | |a Produits commerciaux - Gestion | |
| 650 | 4 | |a Produits de marque | |
| 650 | 4 | |a Stratégie marketing | |
| 650 | 7 | |a marques de commerces - Evaluation |2 ram | |
| 650 | 0 | 7 | |a Marke |0 (DE-588)4074577-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Produktmanagement |0 (DE-588)4125960-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Absatzmarkt |0 (DE-588)4141092-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
| _version_ | 1804120875521277952 |
|---|---|
| any_adam_object | |
| author | Kapferer, Jean-Noël |
| author_GND | (DE-588)118001280 |
| author_facet | Kapferer, Jean-Noël |
| author_role | aut |
| author_sort | Kapferer, Jean-Noël |
| author_variant | j n k jnk |
| building | Verbundindex |
| bvnumber | BV006601695 |
| callnumber-first | H - Social Science |
| callnumber-label | HD59 |
| callnumber-raw | HD59.2K36 1991 |
| callnumber-search | HD59.2K36 1991 |
| callnumber-sort | HD 259.2 K36 41991 |
| callnumber-subject | HD - Industries, Land Use, Labor |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)23478026 (DE-599)BVBBV006601695 |
| dewey-full | 658.15 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.15 |
| dewey-search | 658.15 |
| dewey-sort | 3658.15 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006601695 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:49:02Z |
| institution | BVB |
| isbn | 2708112961 |
| language | French |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004216366 |
| oclc_num | 23478026 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | 367 S. graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Éd. d'Organisation |
| record_format | marc |
| spelling | Kapferer, Jean-Noël Verfasser (DE-588)118001280 aut Les marques, capital de l'entreprise Jean-Noël Kapferer Paris Éd. d'Organisation 1991 367 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Entreprises - Finances ram Entreprises - Image Entreprises - Image - Evaluation ram Marque commerciale Marques de commerce Produit Produits commerciaux - Gestion Produits de marque Stratégie marketing marques de commerces - Evaluation ram Marke (DE-588)4074577-6 gnd rswk-swf Produktmanagement (DE-588)4125960-9 gnd rswk-swf Markenartikel (DE-588)4037584-5 gnd rswk-swf Absatzmarkt (DE-588)4141092-0 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Absatzmarkt (DE-588)4141092-0 s DE-604 Markenartikel (DE-588)4037584-5 s Produktmanagement (DE-588)4125960-9 s 1\p DE-604 Marke (DE-588)4074577-6 s 2\p DE-604 Markenpolitik (DE-588)4144679-3 s 3\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 3\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Kapferer, Jean-Noël Les marques, capital de l'entreprise Entreprises - Finances ram Entreprises - Image Entreprises - Image - Evaluation ram Marque commerciale Marques de commerce Produit Produits commerciaux - Gestion Produits de marque Stratégie marketing marques de commerces - Evaluation ram Marke (DE-588)4074577-6 gnd Produktmanagement (DE-588)4125960-9 gnd Markenartikel (DE-588)4037584-5 gnd Absatzmarkt (DE-588)4141092-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4074577-6 (DE-588)4125960-9 (DE-588)4037584-5 (DE-588)4141092-0 (DE-588)4144679-3 |
| title | Les marques, capital de l'entreprise |
| title_auth | Les marques, capital de l'entreprise |
| title_exact_search | Les marques, capital de l'entreprise |
| title_full | Les marques, capital de l'entreprise Jean-Noël Kapferer |
| title_fullStr | Les marques, capital de l'entreprise Jean-Noël Kapferer |
| title_full_unstemmed | Les marques, capital de l'entreprise Jean-Noël Kapferer |
| title_short | Les marques, capital de l'entreprise |
| title_sort | les marques capital de l entreprise |
| topic | Entreprises - Finances ram Entreprises - Image Entreprises - Image - Evaluation ram Marque commerciale Marques de commerce Produit Produits commerciaux - Gestion Produits de marque Stratégie marketing marques de commerces - Evaluation ram Marke (DE-588)4074577-6 gnd Produktmanagement (DE-588)4125960-9 gnd Markenartikel (DE-588)4037584-5 gnd Absatzmarkt (DE-588)4141092-0 gnd Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | Entreprises - Finances Entreprises - Image Entreprises - Image - Evaluation Marque commerciale Marques de commerce Produit Produits commerciaux - Gestion Produits de marque Stratégie marketing marques de commerces - Evaluation Marke Produktmanagement Markenartikel Absatzmarkt Markenpolitik |
| work_keys_str_mv | AT kapfererjeannoel lesmarquescapitaldelentreprise |