Dynamic models of advertising competition: open- and closed-loop extensions
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston ; Dordrecht ; London
Kluwer Academic Publishers
[1991]
|
| Schriftenreihe: | International series in quantitative marketing
|
| Schlagworte: | |
| Beschreibung: | viii, 122 Seiten Diagramme |
| ISBN: | 0792391462 |
Internformat
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Datensatz im Suchindex
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| author | Erickson, Gary M. |
| author_GND | (DE-588)171039823 |
| author_facet | Erickson, Gary M. |
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| author_sort | Erickson, Gary M. |
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| building | Verbundindex |
| bvnumber | BV006601266 |
| classification_rvk | QP 630 QP 634 |
| ctrlnum | (OCoLC)263180337 (DE-599)BVBBV006601266 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006601266 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:49:02Z |
| institution | BVB |
| isbn | 0792391462 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004216024 |
| oclc_num | 263180337 |
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| physical | viii, 122 Seiten Diagramme |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Kluwer Academic Publishers |
| record_format | marc |
| series2 | International series in quantitative marketing |
| spelling | Erickson, Gary M. Verfasser (DE-588)171039823 aut Dynamic models of advertising competition open- and closed-loop extensions Gary M. Erickson, University of Washington Boston ; Dordrecht ; London Kluwer Academic Publishers [1991] viii, 122 Seiten Diagramme txt rdacontent n rdamedia nc rdacarrier International series in quantitative marketing Werbeerfolgskontrolle (DE-588)4189634-8 gnd rswk-swf Mathematisches Modell (DE-588)4114528-8 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Modell (DE-588)4039798-1 gnd rswk-swf Wettbewerb (DE-588)4065835-1 gnd rswk-swf Wettbewerb (DE-588)4065835-1 s Werbung (DE-588)4065541-6 s Modell (DE-588)4039798-1 s DE-604 Werbeerfolgskontrolle (DE-588)4189634-8 s Mathematisches Modell (DE-588)4114528-8 s 1\p DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Erickson, Gary M. Dynamic models of advertising competition open- and closed-loop extensions Werbeerfolgskontrolle (DE-588)4189634-8 gnd Mathematisches Modell (DE-588)4114528-8 gnd Werbung (DE-588)4065541-6 gnd Modell (DE-588)4039798-1 gnd Wettbewerb (DE-588)4065835-1 gnd |
| subject_GND | (DE-588)4189634-8 (DE-588)4114528-8 (DE-588)4065541-6 (DE-588)4039798-1 (DE-588)4065835-1 |
| title | Dynamic models of advertising competition open- and closed-loop extensions |
| title_auth | Dynamic models of advertising competition open- and closed-loop extensions |
| title_exact_search | Dynamic models of advertising competition open- and closed-loop extensions |
| title_full | Dynamic models of advertising competition open- and closed-loop extensions Gary M. Erickson, University of Washington |
| title_fullStr | Dynamic models of advertising competition open- and closed-loop extensions Gary M. Erickson, University of Washington |
| title_full_unstemmed | Dynamic models of advertising competition open- and closed-loop extensions Gary M. Erickson, University of Washington |
| title_short | Dynamic models of advertising competition |
| title_sort | dynamic models of advertising competition open and closed loop extensions |
| title_sub | open- and closed-loop extensions |
| topic | Werbeerfolgskontrolle (DE-588)4189634-8 gnd Mathematisches Modell (DE-588)4114528-8 gnd Werbung (DE-588)4065541-6 gnd Modell (DE-588)4039798-1 gnd Wettbewerb (DE-588)4065835-1 gnd |
| topic_facet | Werbeerfolgskontrolle Mathematisches Modell Werbung Modell Wettbewerb |
| work_keys_str_mv | AT ericksongarym dynamicmodelsofadvertisingcompetitionopenandclosedloopextensions |