The marketing audit: translating marketing theory into practice
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Oxford u.a.
Butterworth-Heinemann
1991
|
| Edition: | 1. publ. |
| Series: | The marketing series: practitioner
|
| Subjects: | |
| Physical Description: | VII, 268 S. Ill., graph. Darst. |
| ISBN: | 0750600896 |
Staff View
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Record in the Search Index
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| discipline | Wirtschaftswissenschaften |
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| genre | 1\p (DE-588)4143389-0 Aufgabensammlung gnd-content |
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| id | DE-604.BV006596785 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:48:57Z |
| institution | BVB |
| isbn | 0750600896 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004212499 |
| oclc_num | 25411356 |
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| physical | VII, 268 S. Ill., graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | The marketing series: practitioner |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut The marketing audit translating marketing theory into practice Malcolm H. B. McDonald 1. publ. Oxford u.a. Butterworth-Heinemann 1991 VII, 268 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The marketing series: practitioner Audit - Manuels Auditing gtt Marketing - Manuels Marketing - Vérification comptable - Problèmes et exercices ram Marketing gtt Marketing audits Problems, exercises, etc Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4143389-0 Aufgabensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm 1938- The marketing audit translating marketing theory into practice Audit - Manuels Auditing gtt Marketing - Manuels Marketing - Vérification comptable - Problèmes et exercices ram Marketing gtt Marketing audits Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4143389-0 |
| title | The marketing audit translating marketing theory into practice |
| title_auth | The marketing audit translating marketing theory into practice |
| title_exact_search | The marketing audit translating marketing theory into practice |
| title_full | The marketing audit translating marketing theory into practice Malcolm H. B. McDonald |
| title_fullStr | The marketing audit translating marketing theory into practice Malcolm H. B. McDonald |
| title_full_unstemmed | The marketing audit translating marketing theory into practice Malcolm H. B. McDonald |
| title_short | The marketing audit |
| title_sort | the marketing audit translating marketing theory into practice |
| title_sub | translating marketing theory into practice |
| topic | Audit - Manuels Auditing gtt Marketing - Manuels Marketing - Vérification comptable - Problèmes et exercices ram Marketing gtt Marketing audits Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| topic_facet | Audit - Manuels Auditing Marketing - Manuels Marketing - Vérification comptable - Problèmes et exercices Marketing Marketing audits Problems, exercises, etc Aufgabensammlung |
| work_keys_str_mv | AT mcdonaldmalcolm themarketingaudittranslatingmarketingtheoryintopractice |