The marketing audit: translating marketing theory into practice
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Oxford u.a.
Butterworth-Heinemann
1991
|
| Ausgabe: | 1. publ. |
| Schriftenreihe: | The marketing series: practitioner
|
| Schlagworte: | |
| Beschreibung: | VII, 268 S. Ill., graph. Darst. |
| ISBN: | 0750600896 |
Internformat
MARC
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| 245 | 1 | 0 | |a The marketing audit |b translating marketing theory into practice |c Malcolm H. B. McDonald |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Oxford u.a. |b Butterworth-Heinemann |c 1991 | |
| 300 | |a VII, 268 S. |b Ill., graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The marketing series: practitioner | |
| 650 | 4 | |a Audit - Manuels | |
| 650 | 7 | |a Auditing |2 gtt | |
| 650 | 4 | |a Marketing - Manuels | |
| 650 | 7 | |a Marketing - Vérification comptable - Problèmes et exercices |2 ram | |
| 650 | 7 | |a Marketing |2 gtt | |
| 650 | 4 | |a Marketing audits |v Problems, exercises, etc | |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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Datensatz im Suchindex
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|---|---|
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| author | McDonald, Malcolm 1938- |
| author_GND | (DE-588)118107585 |
| author_facet | McDonald, Malcolm 1938- |
| author_role | aut |
| author_sort | McDonald, Malcolm 1938- |
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| building | Verbundindex |
| bvnumber | BV006596785 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.16 |
| callnumber-search | HF5415.16 |
| callnumber-sort | HF 45415.16 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)25411356 (DE-599)BVBBV006596785 |
| dewey-full | 658.8/02 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/02 |
| dewey-search | 658.8/02 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| genre | 1\p (DE-588)4143389-0 Aufgabensammlung gnd-content |
| genre_facet | Aufgabensammlung |
| id | DE-604.BV006596785 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:48:57Z |
| institution | BVB |
| isbn | 0750600896 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004212499 |
| oclc_num | 25411356 |
| open_access_boolean | |
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| owner_facet | DE-739 |
| physical | VII, 268 S. Ill., graph. Darst. |
| publishDate | 1991 |
| publishDateSearch | 1991 |
| publishDateSort | 1991 |
| publisher | Butterworth-Heinemann |
| record_format | marc |
| series2 | The marketing series: practitioner |
| spelling | McDonald, Malcolm 1938- Verfasser (DE-588)118107585 aut The marketing audit translating marketing theory into practice Malcolm H. B. McDonald 1. publ. Oxford u.a. Butterworth-Heinemann 1991 VII, 268 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The marketing series: practitioner Audit - Manuels Auditing gtt Marketing - Manuels Marketing - Vérification comptable - Problèmes et exercices ram Marketing gtt Marketing audits Problems, exercises, etc Marketing (DE-588)4037589-4 gnd rswk-swf 1\p (DE-588)4143389-0 Aufgabensammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | McDonald, Malcolm 1938- The marketing audit translating marketing theory into practice Audit - Manuels Auditing gtt Marketing - Manuels Marketing - Vérification comptable - Problèmes et exercices ram Marketing gtt Marketing audits Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4143389-0 |
| title | The marketing audit translating marketing theory into practice |
| title_auth | The marketing audit translating marketing theory into practice |
| title_exact_search | The marketing audit translating marketing theory into practice |
| title_full | The marketing audit translating marketing theory into practice Malcolm H. B. McDonald |
| title_fullStr | The marketing audit translating marketing theory into practice Malcolm H. B. McDonald |
| title_full_unstemmed | The marketing audit translating marketing theory into practice Malcolm H. B. McDonald |
| title_short | The marketing audit |
| title_sort | the marketing audit translating marketing theory into practice |
| title_sub | translating marketing theory into practice |
| topic | Audit - Manuels Auditing gtt Marketing - Manuels Marketing - Vérification comptable - Problèmes et exercices ram Marketing gtt Marketing audits Problems, exercises, etc Marketing (DE-588)4037589-4 gnd |
| topic_facet | Audit - Manuels Auditing Marketing - Manuels Marketing - Vérification comptable - Problèmes et exercices Marketing Marketing audits Problems, exercises, etc Aufgabensammlung |
| work_keys_str_mv | AT mcdonaldmalcolm themarketingaudittranslatingmarketingtheoryintopractice |