APA (7th ed.) Citation

McDonald, M. (1991). The marketing audit: Translating marketing theory into practice (1. publ.). Butterworth-Heinemann.

Chicago Style (17th ed.) Citation

McDonald, Malcolm. The Marketing Audit: Translating Marketing Theory into Practice. 1. publ. Oxford u.a: Butterworth-Heinemann, 1991.

MLA (9th ed.) Citation

McDonald, Malcolm. The Marketing Audit: Translating Marketing Theory into Practice. 1. publ. Butterworth-Heinemann, 1991.

Warning: These citations may not always be 100% accurate.