Advertising: what it is and how to do it
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London u.a.
McGraw-Hill
1988
|
| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Beschreibung: | XI, 223 S. Ill., graph. Darst., Kt. |
Internformat
MARC
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| 035 | |a (OCoLC)17649662 | ||
| 035 | |a (DE-599)BVBBV006594148 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
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| 100 | 1 | |a White, Roderick |e Verfasser |4 aut | |
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| 250 | |a 2. ed. | ||
| 264 | 1 | |a London u.a. |b McGraw-Hill |c 1988 | |
| 300 | |a XI, 223 S. |b Ill., graph. Darst., Kt. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Publicité | |
| 650 | 4 | |a Advertising | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004210419 | ||
Datensatz im Suchindex
| _version_ | 1804120866992160768 |
|---|---|
| any_adam_object | |
| author | White, Roderick |
| author_facet | White, Roderick |
| author_role | aut |
| author_sort | White, Roderick |
| author_variant | r w rw |
| building | Verbundindex |
| bvnumber | BV006594148 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)17649662 (DE-599)BVBBV006594148 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 2. ed. |
| format | Book |
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| id | DE-604.BV006594148 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:48:54Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004210419 |
| oclc_num | 17649662 |
| open_access_boolean | |
| owner | DE-739 |
| owner_facet | DE-739 |
| physical | XI, 223 S. Ill., graph. Darst., Kt. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | White, Roderick Verfasser aut Advertising what it is and how to do it Roderick White 2. ed. London u.a. McGraw-Hill 1988 XI, 223 S. Ill., graph. Darst., Kt. txt rdacontent n rdamedia nc rdacarrier Publicité Advertising Werbung (DE-588)4065541-6 gnd rswk-swf Werbung (DE-588)4065541-6 s DE-604 |
| spellingShingle | White, Roderick Advertising what it is and how to do it Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 |
| title | Advertising what it is and how to do it |
| title_auth | Advertising what it is and how to do it |
| title_exact_search | Advertising what it is and how to do it |
| title_full | Advertising what it is and how to do it Roderick White |
| title_fullStr | Advertising what it is and how to do it Roderick White |
| title_full_unstemmed | Advertising what it is and how to do it Roderick White |
| title_short | Advertising |
| title_sort | advertising what it is and how to do it |
| title_sub | what it is and how to do it |
| topic | Publicité Advertising Werbung (DE-588)4065541-6 gnd |
| topic_facet | Publicité Advertising Werbung |
| work_keys_str_mv | AT whiteroderick advertisingwhatitisandhowtodoit |