A case study in case research: marketing implementation:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston, Mass.
Harvard Business School
1985
|
| Schlagworte: | |
| Beschreibung: | 33 Bl. graph. Darst. |
Internformat
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Datensatz im Suchindex
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| id | DE-604.BV006573225 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:48:32Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004193702 |
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| physical | 33 Bl. graph. Darst. |
| publishDate | 1985 |
| publishDateSearch | 1985 |
| publishDateSort | 1985 |
| publisher | Harvard Business School |
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| spelling | Bonoma, Thomas V. Verfasser aut A case study in case research: marketing implementation prepared by Thomas V. Bonoma Boston, Mass. Harvard Business School 1985 33 Bl. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Case method Marketing research Study and teaching Research Study and teaching |
| spellingShingle | Bonoma, Thomas V. A case study in case research: marketing implementation Case method Marketing research Study and teaching Research Study and teaching |
| title | A case study in case research: marketing implementation |
| title_auth | A case study in case research: marketing implementation |
| title_exact_search | A case study in case research: marketing implementation |
| title_full | A case study in case research: marketing implementation prepared by Thomas V. Bonoma |
| title_fullStr | A case study in case research: marketing implementation prepared by Thomas V. Bonoma |
| title_full_unstemmed | A case study in case research: marketing implementation prepared by Thomas V. Bonoma |
| title_short | A case study in case research: marketing implementation |
| title_sort | a case study in case research marketing implementation |
| topic | Case method Marketing research Study and teaching Research Study and teaching |
| topic_facet | Case method Marketing research Study and teaching Research Study and teaching |
| work_keys_str_mv | AT bonomathomasv acasestudyincaseresearchmarketingimplementation |