Advertising self-regulation and outside participation: a multinational comparison
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York u.a.
Quorum Books
1988
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Beschreibung: | Literaturangaben |
| Beschreibung: | XII, 368 S. |
| ISBN: | 0899302955 |
Internformat
MARC
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| 041 | 0 | |a eng | |
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| 100 | 1 | |a Boddewyn, Jean J. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Advertising self-regulation and outside participation |b a multinational comparison |c J. J. Boddewyn |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a New York u.a. |b Quorum Books |c 1988 | |
| 300 | |a XII, 368 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Literaturangaben | ||
| 650 | 4 | |a Publicité - Autorégulation - Cas, Études de | |
| 650 | 7 | |a Publicité - Cas, études de |2 ram | |
| 650 | 4 | |a Advertising |x Self-regulation |v Case studies | |
| 650 | 0 | 7 | |a Werbung |0 (DE-588)4065541-6 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Freiwillige Selbstkontrolle |0 (DE-588)4379234-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Internationaler Vergleich |0 (DE-588)4120509-1 |2 gnd |9 rswk-swf |
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| 689 | 0 | |5 DE-604 | |
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Datensatz im Suchindex
| _version_ | 1804120841246474240 |
|---|---|
| any_adam_object | |
| author | Boddewyn, Jean J. |
| author_facet | Boddewyn, Jean J. |
| author_role | aut |
| author_sort | Boddewyn, Jean J. |
| author_variant | j j b jj jjb |
| building | Verbundindex |
| bvnumber | BV006570481 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5834 |
| callnumber-raw | HF5834 |
| callnumber-search | HF5834 |
| callnumber-sort | HF 45834 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 630 |
| ctrlnum | (OCoLC)16717753 (DE-599)BVBBV006570481 |
| dewey-full | 659.1/1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/1 |
| dewey-search | 659.1/1 |
| dewey-sort | 3659.1 11 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV006570481 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-09T16:48:29Z |
| institution | BVB |
| isbn | 0899302955 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004191751 |
| oclc_num | 16717753 |
| open_access_boolean | |
| owner | DE-739 DE-945 DE-188 |
| owner_facet | DE-739 DE-945 DE-188 |
| physical | XII, 368 S. |
| publishDate | 1988 |
| publishDateSearch | 1988 |
| publishDateSort | 1988 |
| publisher | Quorum Books |
| record_format | marc |
| spelling | Boddewyn, Jean J. Verfasser aut Advertising self-regulation and outside participation a multinational comparison J. J. Boddewyn 1. publ. New York u.a. Quorum Books 1988 XII, 368 S. txt rdacontent n rdamedia nc rdacarrier Literaturangaben Publicité - Autorégulation - Cas, Études de Publicité - Cas, études de ram Advertising Self-regulation Case studies Werbung (DE-588)4065541-6 gnd rswk-swf Freiwillige Selbstkontrolle (DE-588)4379234-0 gnd rswk-swf Internationaler Vergleich (DE-588)4120509-1 gnd rswk-swf (DE-588)4522595-3 Fallstudiensammlung gnd-content Freiwillige Selbstkontrolle (DE-588)4379234-0 s Werbung (DE-588)4065541-6 s Internationaler Vergleich (DE-588)4120509-1 s DE-604 |
| spellingShingle | Boddewyn, Jean J. Advertising self-regulation and outside participation a multinational comparison Publicité - Autorégulation - Cas, Études de Publicité - Cas, études de ram Advertising Self-regulation Case studies Werbung (DE-588)4065541-6 gnd Freiwillige Selbstkontrolle (DE-588)4379234-0 gnd Internationaler Vergleich (DE-588)4120509-1 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)4379234-0 (DE-588)4120509-1 (DE-588)4522595-3 |
| title | Advertising self-regulation and outside participation a multinational comparison |
| title_auth | Advertising self-regulation and outside participation a multinational comparison |
| title_exact_search | Advertising self-regulation and outside participation a multinational comparison |
| title_full | Advertising self-regulation and outside participation a multinational comparison J. J. Boddewyn |
| title_fullStr | Advertising self-regulation and outside participation a multinational comparison J. J. Boddewyn |
| title_full_unstemmed | Advertising self-regulation and outside participation a multinational comparison J. J. Boddewyn |
| title_short | Advertising self-regulation and outside participation |
| title_sort | advertising self regulation and outside participation a multinational comparison |
| title_sub | a multinational comparison |
| topic | Publicité - Autorégulation - Cas, Études de Publicité - Cas, études de ram Advertising Self-regulation Case studies Werbung (DE-588)4065541-6 gnd Freiwillige Selbstkontrolle (DE-588)4379234-0 gnd Internationaler Vergleich (DE-588)4120509-1 gnd |
| topic_facet | Publicité - Autorégulation - Cas, Études de Publicité - Cas, études de Advertising Self-regulation Case studies Werbung Freiwillige Selbstkontrolle Internationaler Vergleich Fallstudiensammlung |
| work_keys_str_mv | AT boddewynjeanj advertisingselfregulationandoutsideparticipationamultinationalcomparison |