Desatnick, R. L. (1987). Managing to keep the customer: How to achieve and maintain superior customer service throughout the organization (1. ed.). Jossey-Bass.
Chicago Style (17th ed.) CitationDesatnick, Robert L. Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization. 1. ed. San Francisco [u.a.]: Jossey-Bass, 1987.
MLA (9th ed.) CitationDesatnick, Robert L. Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization. 1. ed. Jossey-Bass, 1987.
Warning: These citations may not always be 100% accurate.