Desatnick, R. L. (1987). Managing to keep the customer: How to achieve and maintain superior customer service throughout the organization (1. ed.). Jossey-Bass.
Chicago-Zitierstil (17. Ausg.)Desatnick, Robert L. Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization. 1. ed. San Francisco [u.a.]: Jossey-Bass, 1987.
MLA-Zitierstil (9. Ausg.)Desatnick, Robert L. Managing to Keep the Customer: How to Achieve and Maintain Superior Customer Service Throughout the Organization. 1. ed. Jossey-Bass, 1987.
Achtung: Diese Zitate sind unter Umständen nicht zu 100% korrekt.