Branding: a key marketing tool
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Macmillan
1987
|
| Schlagworte: | |
| Beschreibung: | XII, 192 S. Ill. |
| ISBN: | 0333399110 |
Internformat
MARC
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| 264 | 1 | |a Basingstoke |b Macmillan |c 1987 | |
| 300 | |a XII, 192 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Brand name products |x Marketing | |
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenartikel |0 (DE-588)4037584-5 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Murphy, John M. |e Sonstige |4 oth | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004175570 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
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| callnumber-label | HD69 |
| callnumber-raw | HD69.B7 |
| callnumber-search | HD69.B7 |
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| dewey-full | 658.8/27 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/27 |
| dewey-search | 658.8/27 |
| dewey-sort | 3658.8 227 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| indexdate | 2024-07-09T16:48:08Z |
| institution | BVB |
| isbn | 0333399110 |
| language | English |
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| physical | XII, 192 S. Ill. |
| publishDate | 1987 |
| publishDateSearch | 1987 |
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| publisher | Macmillan |
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| subject_GND | (DE-588)4114513-6 (DE-588)4037589-4 (DE-588)4037584-5 (DE-588)4143413-4 |
| title | Branding a key marketing tool |
| title_auth | Branding a key marketing tool |
| title_exact_search | Branding a key marketing tool |
| title_full | Branding a key marketing tool ed. by John M. Murphy |
| title_fullStr | Branding a key marketing tool ed. by John M. Murphy |
| title_full_unstemmed | Branding a key marketing tool ed. by John M. Murphy |
| title_short | Branding |
| title_sort | branding a key marketing tool |
| title_sub | a key marketing tool |
| topic | Brand name products Marketing Markenname (DE-588)4114513-6 gnd Marketing (DE-588)4037589-4 gnd Markenartikel (DE-588)4037584-5 gnd |
| topic_facet | Brand name products Marketing Markenname Marketing Markenartikel Aufsatzsammlung |
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