Principles and types of speech communication:
Gespeichert in:
| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Glenview, Ill. u.a.
Scott, Foresman
1986
|
| Ausgabe: | 10. ed. |
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
| Beschreibung: | Bis 8. Aufl. u.d.T.: Ehninger, Douglas: Principles of types of speech communication |
| Beschreibung: | XVII, 446 S. Ill. |
| ISBN: | 0673181561 |
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| 245 | 1 | 0 | |a Principles and types of speech communication |c Douglas Ehninger. Bruce E. Gronbeck ... |
| 250 | |a 10. ed. | ||
| 264 | 1 | |a Glenview, Ill. u.a. |b Scott, Foresman |c 1986 | |
| 300 | |a XVII, 446 S. |b Ill. | ||
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| 500 | |a Bis 8. Aufl. u.d.T.: Ehninger, Douglas: Principles of types of speech communication | ||
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Datensatz im Suchindex
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|---|---|
| adam_text | CONTENTS
PART ONE
Public Speaking:
Communication Process
2
CHAPTER
1
The Public Person and the
Speechmaking Process
4
Public Speaking Skills: Public Service and Personal Survival
4
Public Service: The Roles of Speechmaking
■
Personal Survival: The
Roles of Speech Training
Basic Elements of Speechmaking
6
The Speaker
·
The Message
■
The Listeners
■
The Channels
■
The
Communicative Situation
A Model of the Speechmaking Process
12
The Skills and Competencies Needed for Successful Speechmaking
14
Integrity
·
Knowledge
■
Rhetorical Sensitivity
·
Oral Skills
·
Self-Confidence and Self-Control
CHAPTER
2_________________________________
Listening: Speaker-Audience Interaction
20
Listening Behavior
20
Hearing and Listening
·
Characteristics of Listeners
■
Purposes of
Listening
Listeners Responsibilities
26
Listener Analysis of Self
■
Listener Analysis of Speaker
■
Listener
Analysis of Message
CONTENTS
Speaker s Responsibilities
Зі
Preparing the Speech
■
Capturing and Holding Attention
■
Presenting the
Speech
Listening in the Speech Classroom
34
CHAPTER
3____________________________________
Getting Started: Planning and
Preparing Speeches
38
The Essential Steps in Speech Preparation
38
Selecting and Narrowing the Subject
■
Determining the General and
Specific Purposes
·
Determining the Central Idea or Claim
Analyzing
the Audience
·
Analyzing the Occasion
·
Gathering the Speech Material
■
Arranging Materials into an Outline
·
Practicing Aloud for Clarity and
Fluency
Delivering Your First Speeches
43
Gaining and Holding Attention
■
Developing and Communicating
Confidence
PART TWO
Public Speaking:
Preparation and Adaptation to the Audience
бо
CHAPTER
4_______________________________
Choosing Speech Subjects and Purposes
62
Selecting the Subject
62
Narrowing the Topic
64
Determining the Purposes
66
General Purposes
■
Specific Purposes
■
Central Ideas or Claims
Wording the Working Title
Selecting Subjects and Purposes: Strategic Choices
74
Subject Categories: Aids to Choosing Speech Topics
76
CONTENTS Xl
CHAPTER
5
Analyzing the Audience and Occasion 8i
Analyzing the Audience Demographically
82
Analyzing the Audience Psychologically
84
Beliefs
■
Attitudes
■
Values
Analyzing the Speech Occasion
89
The Nature and Purpose of the Occasion
■
The Prevailing Rules or
Customs
■
The Physical Conditions
·
Events Preceding or Following
Your Speech
Using Audience Analysis in Speech Preparation
92
Audience Targeting: Setting Purposes Realistically
■
Audience
Segmentation: Selecting Dominant Ideas and Appeals
A Sample Analysis of an Audience and Occasion
98
CHAPTER
6_________________________________
Determining the Basic Appeals
ios
Motivation and Motive Needs
105
A Classification of Motive Needs
Motivational Appeals
106
Some Types and Examples of Motivational Appeals
Using Motivational Appeals in Speech Preparation
114
Using Appeals to Extend Audience Analysis
■
Using Appeals in Your
Speeches: Strategic Choices
CHAPTER
7____________________________________
Developing Your Ideas: Finding
and Using Supporting Materials
m
What to Look For: The Forms of Supporting Materials
124
Explanation
·
Analogy or Comparison
■
Illustration
■
Specific
Instance
■
Statistics
■
Testimony
■
Restatement
Where to Look for Information: Sources of Supporting Materials
¡36
Locating Existing Information: Print and Nonprint Resources
■
Generating
New Information
■
How to Use What You Locate or Generate
■
Integrating Information with Your Ideas
XII CONTENTS
CHAPTER
8
Adapting the Speech Structure to Audiences:
The Motivated Sequence
151
Organization from the Perspective of the Listener
151
Five Basic Steps of the Motivated Sequence
153
The Structure and Development of the Steps in the Motivated
Sequence
156
The Attention Step
■
The Need Step
■
The Satisfaction Step
·
The
Visualization Step
■
The Action Step
Applying the Motivated Sequence
164
The Motivated Sequence and Speeches to Inform
■
The Motivated
Sequence and Speeches to Entertain
■
The Motivated Sequence and
Speeches to Actuate
■
The Motivated Sequence and Speeches to Persuade
CHAPTER
9__________________________________
Adapting the Speech Structure to Audiences:
Traditional Patterns of Organization
m
The Motivated Sequence and Traditional Patterns
173
Types of Traditional Patterns
Arranging the
Subpoints
in the Structure
Selecting an Organizational Pattern: Strategies and Determining
Factors
181
CHAPTER
10___________________________________
Beginning and Ending the Speech
m
Beginning: Initial Considerations
186
Gaining Attention
·
Stating Qualifications
■
Satisfying Demands of
Audience and Occasion
■
Creating Good Will
■
Clarifying the Scope of
Your Speech
Types of Speech Introductions
189
Reference to the Subject or Problem
·
Reference to the Occasion
■
Personal Reference or Greeting
■
Rhetorical Question
■
Startling
Statement
·
Pertinent Quotation
■
Humorous Anecdote
■
Real or
Hypothetical Illustration
■
Combining Methods
Ending the Speech: Final Considerations
195
Adapting to Complexity
■
Answering the So What? Question
·
Creating the Appropriate Mood
■
Signaling the Ending
CONTENTS
ХІЇІ
Types of Speech Conclusions
197
Challenge or Appeal to Listeners
■
Summary of Major Points or Ideas
Pertinent Quotation
■
Epitomizing Illustration
■
Additional
Inducement
■
Expression of Personal Intention or Endorsement
Selecting Introductions and Conclusions: Strategies and Determining
Factors
201
CHAPTER
U
______________________________________
Outlining the Speech
205
Requirements of Good Outline Form
205
Types of Outlines
208
The Full-Sentence Outline
■
The Phrase Outline
Steps in Preparing a Good Outline
210
Selecting the Subject and Determining the Purpose
■
Developing the
Rough Draft of the Outline
■
Developing the Technical Plot
■
A Sample
Full-Sentence Outline
■
Developing a Speaking Outline
■
Fitting the
Introduction and the Conclusion to the Speech
PART THREE
Public Speaking:
Modes of Communication
220
CHAPTER
12
Using Language to Communicate
222
Essential Features of Effective Speaking Styles
222
Accuracy
■
Simplicity
■
Coherence
■
Appropriateness
Selecting the Appropriate Style: Strategic Decisions
225
Written vs. Oral Language
■
Serious
ví.
Humorous Atmosphere
■
Person-Centered vs. Material-Centered Emphasis
■
Propositional vs.
Narrative Form
Language Strategies
231
Definitions
■
Restatement
■
Imagery
Language Intensity
239
Metaphor
240
XIV
CONTENTS
CHAPTER
13
Using Visual Aids in a Speech
246
The Functions of Visual Aids
247
Comprehension and Memory
·
Persuasiveness
Types of Visual Support
247
Actual Objects
■
Symbolic Representations
Selecting and Using Visual Aids: Strategies and Determining
Factors
256
Start with Yourself
■
Consider the Communicative Potential of Various
Visual Materials
·
Integrate Verbal and Visual Materials Effectively
■
Consider the Audience and the Occasion
CHAPTER
14________________________________
Using Your Voice and Body
to Communicate
264
Selecting the Method of Presentation
264
The Impromptu Speech
·
The Memorized Speech
·
The Manuscript
Speech
■
The Extemporaneous Speech
Using Your Voice to Communicate
267
The Effective Speaking Voice
■
Controlling the Emotional Quality
·
Practicing Vocal Control
Using Your Body to Communicate
274
Dimensions of Nonverbal Communication
Using Nonverbal Channels: Strategic Choices
279
PART FOUR
Public Speaking:
Types and Occasions
286
CHAPTER
15
Speeches to Inform
288
Types of Informative Speeches
288
Speeches of Denotation
■
Demonstrations and Instructions
■
Oral
Rpnnrts
·
F.xnlpnafirms
CONTENTS XV
Essential Features of Informative Speeches
293
Clarity
■
Association of New Ideas with Familiar Ones
■
Coherence
■
Motivation of the Audience
Structuring Informative Speeches
296
Structuring a Speech of Denotation
■
Structuring a Speech of
Demonstration or Instruction
■
Structuring an Oral Report
■
Structuring
a Speech of Explanation
CHAPTER
16 ___________________________________
Public Reasoning and Argumentation
зо9
Arguing as a Social Process
310
Social Conventions
·
Technical Rules
Arguments: Elements and Analysis
312
Types of Claims
■
Evidence
■
Reasoning (Inferences)
■
Tests for
Reasoning
■
Detecting Fallacies in Arguments
Structuring Argumentative Speeches
322
Constructing Your Case
■
Anticipating Counterarguments
■
Rebuilding
Your Case
CHAPTER
17_____________________________________
Speeches to Persuade and Actuate
ззз
Types of Persuasive and Actuative Speeches
333
Reinforcement
■
Psychological Change
·
Actuation
Essential Features of Persuasive and Actuative Speeches
339
Adaptation to Psychological States
·
Change by Degrees
■
Saliency and
Its Effect on Strategies
■
Credibility
Structuring Persuasive and Actuative Speeches
344
The Motivated Sequence and Reinforcement Speeches
■
The Motivated
Sequence and Psychological Change Speeches
■
The Motivated Sequence
and Actuative Speeches
CHAPTER
18_____________________________________
Speeches on Special Occasions
357
Speeches of Introduction
357
Purpose and Manner of Speaking
■
Formulating the Content of the Speech
of Introduction
■
Organizing the Speech of Introduction
Xvi CONTENTS
Speeches of Tribute
359
Farewells
·
Dedications
·
Memorial Services
■
Purpose and Manner
of Speaking for the Tribute Speech
■
Formulating the Content of Speeches
of Tribute
■
Organizing the Speech of Tribute
Speeches of Nomination
364
Speeches to Create Good Will
365
Typical Situations Requiring Speeches for Good Will
·
Manner of
Speaking in the Speech for Good Will
■
Formulating the Content of the
Speech for Good Will
·
Organizing the Speech for Good Will
Speeches to Entertain
368
Purposes and Manner of Speaking to Entertain
■
Formulating the Content
of a Speech to Entertain
SPEAKER S RESOURCE BOOK
376
_______________
Analyzing and Criticizing the Speeches of Others
378
Communication Models
388
Ethics and Public Speaking
393
Exercises for Voice Improvement
395
Finding a Job: The Employment Interview
399
Group Discussion: Leadership
401
Group Discussion: Participation
405
Humor and Public Speaking
411
Model for Organizing and Evaluating Arguments (Toulmin)
413
Parliamentary Procedure and Speechmaking
416
Reducing Communication Apprehension: Systematic Solutions
419
Responding to Questions and Objections
424
Team Presentations: Panels and Symposiums
426
Working Bibliography: Additional Readings
429
CONTENTS XVII
SAMPLE SPEECHES
for Study and Analysis
A Student Speech
Have You Checked Lately? Deanna Sellnow
52
A Student Speech
Ethnocentrism Chui Lee Yap
55
A Speech Utilizing the Motivational Appeals
For a Declaration of War Against Japan Franklin Delano Roosevelt
119
A Speech Utilizing the Motivated Sequence
Marriage Contracts: For Better or Worse Linda Hopkins
155
A Speech of Acceptance
On Accepting the Nobel Prize for Literature William Faulkner
242
A Speech to Inform
The Geisha Joyce Chapman
304
An Argumentative Speech
A Missing Beat Timothy L. Sellnow
329
A Speech to Persuade
The Silent Killer Todd Ambs
350
A Speech of Introduction
Introducing a Classmate Barbara Miller
359
A Speech of Dedication
The Testimony of Sculpture Harold Haydon
360
A Speech to Entertain
Is English a Dying Language? Dick Cavett
370
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| spelling | Principles and types of speech communication Douglas Ehninger. Bruce E. Gronbeck ... 10. ed. Glenview, Ill. u.a. Scott, Foresman 1986 XVII, 446 S. Ill. txt rdacontent n rdamedia nc rdacarrier Bis 8. Aufl. u.d.T.: Ehninger, Douglas: Principles of types of speech communication Public speaking Rhetorik (DE-588)4076704-8 gnd rswk-swf Rede (DE-588)4048882-2 gnd rswk-swf Rhetorik (DE-588)4076704-8 s DE-604 Rede (DE-588)4048882-2 s Ehninger, Douglas Sonstige oth Gronbeck, Bruce E. Sonstige oth Digitalisierung UB Passau application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=004164748&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Principles and types of speech communication Public speaking Rhetorik (DE-588)4076704-8 gnd Rede (DE-588)4048882-2 gnd |
| subject_GND | (DE-588)4076704-8 (DE-588)4048882-2 |
| title | Principles and types of speech communication |
| title_auth | Principles and types of speech communication |
| title_exact_search | Principles and types of speech communication |
| title_full | Principles and types of speech communication Douglas Ehninger. Bruce E. Gronbeck ... |
| title_fullStr | Principles and types of speech communication Douglas Ehninger. Bruce E. Gronbeck ... |
| title_full_unstemmed | Principles and types of speech communication Douglas Ehninger. Bruce E. Gronbeck ... |
| title_short | Principles and types of speech communication |
| title_sort | principles and types of speech communication |
| topic | Public speaking Rhetorik (DE-588)4076704-8 gnd Rede (DE-588)4048882-2 gnd |
| topic_facet | Public speaking Rhetorik Rede |
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