Introduction to marketing:
Gespeichert in:
| Hauptverfasser: | , , |
|---|---|
| Format: | Buch |
| Sprache: | Undetermined |
| Veröffentlicht: |
New York u.a.
McGraw-Hill
1983
|
| Schriftenreihe: | The Gregg / McGraw-Hill marketing series
|
| Schlagworte: | |
| Beschreibung: | XII, 560 S. Ill., graph. Darst. |
| ISBN: | 0070391912 |
Internformat
MARC
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| 100 | 1 | |a Lynch, Richard L. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Introduction to marketing |c Richard L. Lynch ; Herbert L. Ross ; Ralph D. Wray |
| 264 | 1 | |a New York u.a. |b McGraw-Hill |c 1983 | |
| 300 | |a XII, 560 S. |b Ill., graph. Darst. | ||
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| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 700 | 1 | |a Ross, Herbert L. |e Verfasser |4 aut | |
| 700 | 1 | |a Wray, Ralph D. |e Verfasser |4 aut | |
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Datensatz im Suchindex
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| author | Lynch, Richard L. Ross, Herbert L. Wray, Ralph D. |
| author_facet | Lynch, Richard L. Ross, Herbert L. Wray, Ralph D. |
| author_role | aut aut aut |
| author_sort | Lynch, Richard L. |
| author_variant | r l l rl rll h l r hl hlr r d w rd rdw |
| building | Verbundindex |
| bvnumber | BV006511038 |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)633049776 (DE-599)BVBBV006511038 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-09T16:47:26Z |
| institution | BVB |
| isbn | 0070391912 |
| language | Undetermined |
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| physical | XII, 560 S. Ill., graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | McGraw-Hill |
| record_format | marc |
| series2 | The Gregg / McGraw-Hill marketing series |
| spelling | Lynch, Richard L. Verfasser aut Introduction to marketing Richard L. Lynch ; Herbert L. Ross ; Ralph D. Wray New York u.a. McGraw-Hill 1983 XII, 560 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Gregg / McGraw-Hill marketing series Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4151278-9 Einführung gnd-content Marketing (DE-588)4037589-4 s DE-604 Ross, Herbert L. Verfasser aut Wray, Ralph D. Verfasser aut |
| spellingShingle | Lynch, Richard L. Ross, Herbert L. Wray, Ralph D. Introduction to marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4151278-9 |
| title | Introduction to marketing |
| title_auth | Introduction to marketing |
| title_exact_search | Introduction to marketing |
| title_full | Introduction to marketing Richard L. Lynch ; Herbert L. Ross ; Ralph D. Wray |
| title_fullStr | Introduction to marketing Richard L. Lynch ; Herbert L. Ross ; Ralph D. Wray |
| title_full_unstemmed | Introduction to marketing Richard L. Lynch ; Herbert L. Ross ; Ralph D. Wray |
| title_short | Introduction to marketing |
| title_sort | introduction to marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Einführung |
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