Marketing communications:
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
London
Heinemann
1983
|
| Schriftenreihe: | Institute of marketing series
|
| Schlagworte: | |
| Beschreibung: | XII, 339 S. graph. Darst. |
| ISBN: | 0434919306 |
Internformat
MARC
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| 245 | 1 | 0 | |a Marketing communications |
| 264 | 1 | |a London |b Heinemann |c 1983 | |
| 300 | |a XII, 339 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Institute of marketing series | |
| 650 | 4 | |a Communication externe | |
| 650 | 7 | |a Economics, economic history and consumer affairs |2 sigle | |
| 650 | 4 | |a Gestion commerciale | |
| 650 | 4 | |a IMHI | |
| 650 | 7 | |a Management, administration, and business studies |2 sigle | |
| 650 | 4 | |a Stratégie marketing | |
| 650 | 4 | |a Communication in marketing | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Coulson-Thomas, Colin 1949- |
| author_GND | (DE-588)132350319 |
| author_facet | Coulson-Thomas, Colin 1949- |
| author_role | aut |
| author_sort | Coulson-Thomas, Colin 1949- |
| author_variant | c c t cct |
| building | Verbundindex |
| bvnumber | BV006503596 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5415 |
| callnumber-raw | HF5415.123 |
| callnumber-search | HF5415.123 |
| callnumber-sort | HF 45415.123 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 600 |
| ctrlnum | (OCoLC)10950120 (DE-599)BVBBV006503596 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006503596 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:47:18Z |
| institution | BVB |
| isbn | 0434919306 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004136938 |
| oclc_num | 10950120 |
| open_access_boolean | |
| owner | DE-706 |
| owner_facet | DE-706 |
| physical | XII, 339 S. graph. Darst. |
| publishDate | 1983 |
| publishDateSearch | 1983 |
| publishDateSort | 1983 |
| publisher | Heinemann |
| record_format | marc |
| series2 | Institute of marketing series |
| spelling | Coulson-Thomas, Colin 1949- Verfasser (DE-588)132350319 aut Marketing communications London Heinemann 1983 XII, 339 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Institute of marketing series Communication externe Economics, economic history and consumer affairs sigle Gestion commerciale IMHI Management, administration, and business studies sigle Stratégie marketing Communication in marketing Kommunikation (DE-588)4031883-7 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Kommunikation (DE-588)4031883-7 s DE-604 |
| spellingShingle | Coulson-Thomas, Colin 1949- Marketing communications Communication externe Economics, economic history and consumer affairs sigle Gestion commerciale IMHI Management, administration, and business studies sigle Stratégie marketing Communication in marketing Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4031883-7 (DE-588)4037589-4 |
| title | Marketing communications |
| title_auth | Marketing communications |
| title_exact_search | Marketing communications |
| title_full | Marketing communications |
| title_fullStr | Marketing communications |
| title_full_unstemmed | Marketing communications |
| title_short | Marketing communications |
| title_sort | marketing communications |
| topic | Communication externe Economics, economic history and consumer affairs sigle Gestion commerciale IMHI Management, administration, and business studies sigle Stratégie marketing Communication in marketing Kommunikation (DE-588)4031883-7 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Communication externe Economics, economic history and consumer affairs Gestion commerciale IMHI Management, administration, and business studies Stratégie marketing Communication in marketing Kommunikation Marketing |
| work_keys_str_mv | AT coulsonthomascolin marketingcommunications |