The psychology of advertising in theory and practice: a simple exposition of the principles of psychology in their relation to successful advertising
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Boston
Small, Maynard
1921
|
| Schlagworte: | |
| Beschreibung: | Literaturverz. S. 409 - 437 |
| Beschreibung: | IX, 437 S. Ill. |
Internformat
MARC
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| 980 | 4 | |a (DE-12)AK48836225 | |
Datensatz im Suchindex
| _version_ | 1804120754433818624 |
|---|---|
| any_adam_object | |
| author | Scott, Walter Dill 1869-1955 |
| author_GND | (DE-588)170229912 |
| author_facet | Scott, Walter Dill 1869-1955 |
| author_role | aut |
| author_sort | Scott, Walter Dill 1869-1955 |
| author_variant | w d s wd wds |
| building | Verbundindex |
| bvnumber | BV006493143 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5822 |
| callnumber-raw | HF5822 |
| callnumber-search | HF5822 |
| callnumber-sort | HF 45822 |
| callnumber-subject | HF - Commerce |
| classification_rvk | CQ 7200 |
| ctrlnum | (OCoLC)2788570 (DE-599)BVBBV006493143 |
| dewey-full | 659.1 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1 |
| dewey-search | 659.1 |
| dewey-sort | 3659.1 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Psychologie Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006493143 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:47:07Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004128680 |
| oclc_num | 2788570 |
| open_access_boolean | |
| owner | DE-12 DE-20 |
| owner_facet | DE-12 DE-20 |
| physical | IX, 437 S. Ill. |
| psigel | BSBQK0129 |
| publishDate | 1921 |
| publishDateSearch | 1921 |
| publishDateSort | 1921 |
| publisher | Small, Maynard |
| record_format | marc |
| spelling | Scott, Walter Dill 1869-1955 Verfasser (DE-588)170229912 aut The psychology of advertising in theory and practice a simple exposition of the principles of psychology in their relation to successful advertising Boston Small, Maynard 1921 IX, 437 S. Ill. txt rdacontent n rdamedia nc rdacarrier Literaturverz. S. 409 - 437 Advertising Psychology, Applied |
| spellingShingle | Scott, Walter Dill 1869-1955 The psychology of advertising in theory and practice a simple exposition of the principles of psychology in their relation to successful advertising Advertising Psychology, Applied |
| title | The psychology of advertising in theory and practice a simple exposition of the principles of psychology in their relation to successful advertising |
| title_auth | The psychology of advertising in theory and practice a simple exposition of the principles of psychology in their relation to successful advertising |
| title_exact_search | The psychology of advertising in theory and practice a simple exposition of the principles of psychology in their relation to successful advertising |
| title_full | The psychology of advertising in theory and practice a simple exposition of the principles of psychology in their relation to successful advertising |
| title_fullStr | The psychology of advertising in theory and practice a simple exposition of the principles of psychology in their relation to successful advertising |
| title_full_unstemmed | The psychology of advertising in theory and practice a simple exposition of the principles of psychology in their relation to successful advertising |
| title_short | The psychology of advertising in theory and practice |
| title_sort | the psychology of advertising in theory and practice a simple exposition of the principles of psychology in their relation to successful advertising |
| title_sub | a simple exposition of the principles of psychology in their relation to successful advertising |
| topic | Advertising Psychology, Applied |
| topic_facet | Advertising Psychology, Applied |
| work_keys_str_mv | AT scottwalterdill thepsychologyofadvertisingintheoryandpracticeasimpleexpositionoftheprinciplesofpsychologyintheirrelationtosuccessfuladvertising |