Inside retail sales promotion and advertising:
Gespeichert in:
| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Harper & Row
1982
|
| Schlagworte: | |
| Beschreibung: | XIII, 434 S. Ill. |
| ISBN: | 006046383X |
Internformat
MARC
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| 035 | |a (DE-599)BVBBV006481686 | ||
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| 050 | 0 | |a HF5823 | |
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| 100 | 1 | |a Spitzer, Harry |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Inside retail sales promotion and advertising |c Harry Spitzer ; F. R. Schwartz* |
| 264 | 1 | |a New York, NY |b Harper & Row |c 1982 | |
| 300 | |a XIII, 434 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 4 | |a Advertising | |
| 650 | 4 | |a Retail trade | |
| 650 | 4 | |a Sales promotion | |
| 650 | 0 | 7 | |a Einzelhandel |0 (DE-588)4127747-8 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Marketing |0 (DE-588)4037589-4 |2 gnd |9 rswk-swf |
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| 689 | 1 | 2 | |a Werbung |0 (DE-588)4065541-6 |D s |
| 689 | 1 | |5 DE-604 | |
| 700 | 1 | |a Schwartz, F. Richard |e Verfasser |4 aut | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-004118728 | ||
Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| author | Spitzer, Harry Schwartz, F. Richard |
| author_facet | Spitzer, Harry Schwartz, F. Richard |
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| author_sort | Spitzer, Harry |
| author_variant | h s hs f r s fr frs |
| building | Verbundindex |
| bvnumber | BV006481686 |
| callnumber-first | H - Social Science |
| callnumber-label | HF5823 |
| callnumber-raw | HF5823 |
| callnumber-search | HF5823 |
| callnumber-sort | HF 45823 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QQ 440 |
| ctrlnum | (OCoLC)8170238 (DE-599)BVBBV006481686 |
| dewey-full | 658.8/2 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/2 |
| dewey-search | 658.8/2 |
| dewey-sort | 3658.8 12 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV006481686 |
| illustrated | Illustrated |
| indexdate | 2024-07-09T16:46:54Z |
| institution | BVB |
| isbn | 006046383X |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-004118728 |
| oclc_num | 8170238 |
| open_access_boolean | |
| owner | DE-739 DE-188 |
| owner_facet | DE-739 DE-188 |
| physical | XIII, 434 S. Ill. |
| publishDate | 1982 |
| publishDateSearch | 1982 |
| publishDateSort | 1982 |
| publisher | Harper & Row |
| record_format | marc |
| spelling | Spitzer, Harry Verfasser aut Inside retail sales promotion and advertising Harry Spitzer ; F. R. Schwartz* New York, NY Harper & Row 1982 XIII, 434 S. Ill. txt rdacontent n rdamedia nc rdacarrier Advertising Retail trade Sales promotion Einzelhandel (DE-588)4127747-8 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Werbung (DE-588)4065541-6 gnd rswk-swf Einzelhandel (DE-588)4127747-8 s Werbung (DE-588)4065541-6 s DE-604 Marketing (DE-588)4037589-4 s Schwartz, F. Richard Verfasser aut |
| spellingShingle | Spitzer, Harry Schwartz, F. Richard Inside retail sales promotion and advertising Advertising Retail trade Sales promotion Einzelhandel (DE-588)4127747-8 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4127747-8 (DE-588)4037589-4 (DE-588)4065541-6 |
| title | Inside retail sales promotion and advertising |
| title_auth | Inside retail sales promotion and advertising |
| title_exact_search | Inside retail sales promotion and advertising |
| title_full | Inside retail sales promotion and advertising Harry Spitzer ; F. R. Schwartz* |
| title_fullStr | Inside retail sales promotion and advertising Harry Spitzer ; F. R. Schwartz* |
| title_full_unstemmed | Inside retail sales promotion and advertising Harry Spitzer ; F. R. Schwartz* |
| title_short | Inside retail sales promotion and advertising |
| title_sort | inside retail sales promotion and advertising |
| topic | Advertising Retail trade Sales promotion Einzelhandel (DE-588)4127747-8 gnd Marketing (DE-588)4037589-4 gnd Werbung (DE-588)4065541-6 gnd |
| topic_facet | Advertising Retail trade Sales promotion Einzelhandel Marketing Werbung |
| work_keys_str_mv | AT spitzerharry insideretailsalespromotionandadvertising AT schwartzfrichard insideretailsalespromotionandadvertising |